drupa goes digital – calls it hybrid

drupa has come further to terms with the Covid-19 pandemic by what it calls extending its digital offering. This eventuality was clearly implied in the recent interview of VDMA’s Markus Heering.  Starting in October, the online platform drupa preview will offer exhibitors and visitors an additional channel for touching base with the sector, discussing trending themes, and presenting product portfolios. The portal will consist of the content formats – Conference, Exhibition, and Networking.  The most important, of course is Exhibition as it implies the admission that the hybrid drupa 2021 is likely to be a digital or virtual exhibition increasingly. It has also now become, in a fantastic and unanticipated internet of things or Io4, extended the idea of buying and selling technology to a six-month window that is likely to become a continuum of space and time. The idea is not new, the Frankfurt Book Fair has openly said its Special Edition fair this October will be hybrid and thrown open its catalog to 7,500 publishers around the world with the financial help of…

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