Esko Share & Approve receives award at EFIA 2020 Awards

Annotate & approve packaging and labels jobs in 2D & hyper-realistic 3D

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Esko
Esko Share & Approve honored with first award at EFIA 2020 Awards. Photo - Esko

Esko, the developer of integrated software and hardware solutions for the global packaging, labeling, and broad format sectors, has received a Bronze Award at this week’s European Flexographic Industry Association (EFIA) 2020 Awards – the first for its innovative Share & Approve tool.

Esko, a Danaher company, is a global provider of integrated software and hardware solutions that digitize, automate, and connect consumer goods’ go-to-market process. Esko connects people, processes, and tools to meet global brands’ needs and the people who trust them. Headquartered in Gent, Belgium, Esko employs 1800 people worldwide with a unique focus on the packaging sector.

Esko_EFIA_Awd_2020_BronzeEsko received the honor in the Technical Innovation – Supplier category for Share & Approve, the new and unique approval tool launched worldwide in 2019, Esko said. The innovative software runs as a service on Esko cloud architecture and enables users to upload, share, annotate, and approve packaging and labels jobs in 2D and hyper-realistic 3D.

Share and Approve 1

“We’re thrilled to have been recognized by the judges in this hugely competitive category,” said Paul Land, Esko product manager. “The EFIA awards are renowned for acknowledging outstanding commitment to the flexographic print process and we’re delighted that Share & Approve has been praised for its ability to simplify and significantly boost approval speeds.”

“Securing approvals can be a confusing process and cause production delays, so we developed Share & Approve specifically for today’s high speed, and often pressured, packaging business environment,” said Paul. “It’s often hard for the approver to envision their 2D design once finished and there is also no easy way to gather and interpret feedback from multiple stakeholders on a job without significant time delays impacting the project.”

According to Esko, the Share & Approve software solution enables users to realistically visualize their packEsko Share and Approve in 2D and 3D and annotate the file with feedback in a single, centralized online tool. This new clarity reduces the number of approval iterations. It shortens the time required to get the job completed, enabling brands and their supply chains to operate more efficiently and drive down time-to-market. The software has an easy user interface enabling upload and set up in only four clicks and incorporates a range of unique packaging inspection tools for measurements, deep zooms and separations viewing, and barcode and braille reading, it said.

“We now see approval loops finishing in a maximum of eight or nine days instead of a few weeks,” added Paul. “We have also observed the number of job revisions decreasing from as many as eight or nine to just three or four with use of the software.”

Creating visibility on job management, Share & Approve provides a complete audit trail of operator actions and versioning and makes approval rates up to three times faster than traditional approval processes.

“With Share & Approve designed as a cloud-based service, there is no IT overhead costs or efforts involved for our customers, compared to traditional in-house solutions,” said Paul. “There is no web deployment, no servers to maintain and keep up to date, no need to provide for data security and back-up scenarios and the uptime of the service is guaranteed.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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