Meat-Tech, processing & packaging show from 17 to 20 May 2021

A fair in person that looks at the future with confidence

Meat-Tech to take place at Fiera Milano from 17 to 20 May 2021

It is a fair in person that promises to be the grand return of the event dedicated to processing and packaging solutions for meat, cold cuts, and ready meals industries, which will take place at Fiera Milano from 17 to 20 May 2021.

The co-location with TuttoFOOD in May 2021 consolidates the image of a fair that combines supply chains, creates relationships, intercepts different audiences by offering a comprehensive overview of the market. The event scheduled in 2021 for the sector, Meat-Tech, according to the organizers, will take place following the strictest anti-Covid security protocols established by Fiera Milano as a guarantee to exhibitors and visitors, as already experienced with trade shows held in the second half of 2020.

Supply chain, food safety, and sustainability are only some of the trend topics in Meat-Tech, chosen to provide the production chains at the show elements and applications capable of combining innovation, production efficiency, and technology transfer logics for the products of today and tomorrow.

In a challenging year like the current one, there are many elements of change that the market will have to face, starting with the changed consumption habits that see increasing sensitivity towards environmental issues and organic, chosen by 20% more consumers, in a coherent path that combines raw materials quality with more sustainable choices also on the packaging aspect.

According to Nomisma, the environmental sensitivity increased by the emergency start from the product choice to arrive at the packaging solution, so much that 9 out of 10 consumers believe that green packaging is an essential complementary element to the organic product.

But bio is not the only cluster growing in 2020 which, at its final stages, sees the consumption of the cured meat sector equal to 130,000 tons sold for a value of over 1,030 million euros, which follows the 413,000 tons of the processed meat, for a turnover of 2,978 million euros, according to ASSICA.

Ipack Ima Business Monitor, in collaboration with MECS, states that on a global level, good performance is also showed by the fish and seafood sector, which, with over EUR 126,400 million in sales, sees a growth by +4.7% estimated in the period 2021 to 2024.

Dairy is also among the fair focuses, in particular cheeses, that see 886 million kg expected for sales by the end of the year, for a value of over EUR 9,000 million, with expected growth of the world market in the period 2021 to 2024 by over 0.9%, equal to 21,682 million kg for EUR 178,795 million in sales.

Finally, to the cross themes in the fair, there is the offer of innovative ingredients for complex recipes that look with the growing interest in the market of free from or vegetal-based products.

The supporting associations of Meat-Tech, carrying with them skills, knowledge, and networking opportunities, represent the Italian manufacturing excellence: UCIMA (Italian Packaging Machinery Manufacturers’ Association), ASSICA (the meat and cold cut producers’ Association) to represent cured meat (processed beef and pork products) and pork slaughtering companies, and ANIMA ASSOFOODTEC (the Italian Association of Manufacturers of Machinery, Plant and Equipment for Food Production, Processing, and Preservation.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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