Mondelēz International joins US Plastics Pact

Circular economy goals by 2025

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Mondelēz
Toblerone packaging are designed to be recycled Photo - Wikipedia

Mondelēz International recently announced it has joined the US Plastics Pact, a collaborative, solutions-driven initiative intended to drive systemic change by bringing together a diverse group of participants from different sectors to work together on creating scalable solutions that can pave the way for a circular economy for plastics in the United States by 2025. The first North American Pact of its kind, the U.S. Pact is a collaboration led by The Recycling Partnership, World Wildlife Fund (WWF), and Ellen MacArthur Foundation.

The US Pact will convene more than 70 brands, retailers, NGOs, and government agencies across the plastics value chain to bring one voice to US packaging through coordinated initiatives and innovative solutions for rethinking products, packaging, and business models.

“We believe that sector-wide initiatives, in collaboration with government, are key to reducing the impact of packaging on our planet,” said Christine Montenegro McGrath, Vice President and Chief of Sustainability and Global Impact at Mondelēz International. “In joining The U.S. Plastics Pact, we are proud to continue to be a part of collectively advancing a unified approach to creating scalable solutions for a circular economy for plastics in the United States.”

As a founding Activator of the US Plastics Pact, Mondelēz International has agreed to collectively deliver against these four ambitious goals:

  • Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025. ​
  • By 2025, all plastic packaging is 100% reusable, recyclable, or compostable. ​
  • By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.
  • By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%. ​

“Together through the US Plastics Pact, we will ignite system change to accelerate progress toward a circular economy,” says Sarah Dearman, Vice President of Circular Ventures for The Recycling Partnership. “The US Pact will accelerate systemwide change by inspiring and supporting upstream innovation through a coordinated national strategy, creating a unified framework and enabling members to accelerate progress toward our ambitious 2025 sustainability goals. Members’ full participation will be vital to reaching our shared goals.”

Mondelēz said the announcement marks an important step forward in its ambition to create positive impact for people and planet and achieve zero-net waste packaging. As part of a long-term commitment to reduce environmental impact, the company set 2025 packaging innovation targets to ensure 100% of packaging is designed to be recycled, contains on-pack recycling information and contributes to the company’s commitment to reduce CO2 emissions.

Today, 93% of the company’s total packaging, both plastic and non-plastic, including packaging of iconic snack brands Toblerone and belVita, are designed to be recycled. And beyond this significant progress the announcement advances the company’s leadership role in calling for and participating in sector-wide collaboration to identify and scale up innovation, harmonize packaging formats to make recycling easier and improve waste management infrastructure.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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