Aptar Food+Beverage receives Bronze Award

The award recognizes 3Corações Cappuccino in the packaging redesign category

Aptar’s 3Corações cappuccino received an award for its design and packaging
Aptar’s 3Corações cappuccino received an award for its design and packaging

Aptar Food + Beverage was recognized for product redesign, and innovation for the iconic 3Corações cappuccino brand from the Brazilian Packaging Association (ABRE) at the 20th annual Brazilian Packaging Awards ceremony held virtually 2 September 2021. The ABRE Brazilian Packaging Award is one of the most prestigious awards in the industry in Latin America.

The Bronze Award recognized 3Corações Cappuccino in the packaging redesign category. This iconic Brazilian beverage features the new, highly efficient closure using the BAP (Bonded Aluminum to Plastic) technology – a welded-on closure and pull ring, providing an effective closure and seal.

“This innovative technology further enhances the brand and the consumer experience through a new easy-to-open and close flip-top lid,” says Aptar Food + Beverage sales manager Vanessa Amato. “The new flip-top opening system also features our proprietary BAP technology, which enables consumers to have an easy and repeatable experience when removing the seal, while giving brands and consumers the peace of mind of a safe product.”

3Corações cappuccino being an innovative product for Aptar

According to Amato, the BAP technology also brought more efficiency to the manufacturing process by eliminating the screw thread and significantly reducing the amount of plastic being used in the overall packaging.

“3Corações cappuccino has been an innovative product since its launch more than 25 years ago. The heart shape, a very important icon of the brand, reinforces the ties we maintain with our consumers, which endorses us with each repeat purchase. With a sophisticated simplicity, we want to delight our consumers with this new packaging, the result of tireless and passionate work,” highlights Lucila Garcia, executive manager of research and development at Grupo 3Corações. 

With the launch of BAP, Aptar continues to transform product categories, making people’s lives easier and increasingly asserting itself as an innovative, bold and disruptive company.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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