Aptar Food + Beverage’s SimpliCycle recyclable valve

SimpliCycle recyclable valve receives prestigious 2022 WorldStar Global Packaging award

Aptar's Simplicycle fully recyclable valve. Photo Aptar

This very prestigious award for SimpliCycle comes after Aptar’s recyclable flow control valve received the Best CSR/Sustainability Initiative award at the 2021 World Food Innovation Awards. The WorldStar competition is one of the major events of the World Packaging Organization (WPO) and is the pre-eminent global award in packaging. SimpliCycle was selected among 440 entries for its impact on sustainability, innovation, and high-performance dispensing.

“SimpliCycle has been recognized with awards for being recyclable while still maintaining all of the same advantages of silicone valves including repeatable high-performance and slit versatility to fit a wide variety of applications,”  says Susan DeGroot, director of product marketing. The SimpliCycle valve is composed of a low-density material that allows the valve to float, so it is easily separated from the PET stream and ultimately recycled within the PP/PE olefin stream.

“This award is one more reflection of Aptar’s commitment to using sustainable materials to create innovative solutions that help CPG brands achieve their goals while enabling consumers to establish a deeper connection to their preferred brands” adds DeGroot. “Aptar is an industry leader in connecting innovation and sustainability to drive packaging solutions. SimpliCycle is one of the many ways Aptar is bringing sustainability to the forefront of packaging innovation”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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