Aptar Food + Beverage introduces Tower to its portfolio

It is designed to increase package cleanliness of the chili sauce bottle

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Aptar’s new Tower flip-top closure for chili sauce bottles. Photo: Aptar
Aptar’s new Tower flip-top closure for chili sauce bottles. Photo: Aptar

Aptar Food + Beverage is proud to introduce Tower, a dispensing solution designed to increase package cleanliness and improve the consumer experience.

The chili sauces category is a hot-growing market within sauces and condiments. With a worldwide forecasted CAGR (Compound Annual Growth Rate) of 5.1% (Euromonitor), this category’s growth contribution comes partly from Millennial and Generation Z consumers’ taste profiles, which demand spicier foods to match their growing curiosity about international cuisines. According to a recent Instacart survey, 74% of Americans eat hot sauce with their food, and nearly half (45%) said they typically dash hot sauce on their food once a week or more often.

From a packaging standpoint, one common consumer pain point Aptar noticed through independent consumer studies is a lack of package cleanliness throughout the product’s life. With today’s standard packaging formats, it is common for products to collect overtime on the closure deck resulting in a ‘crusty’ appearance. This leaves consumers with unpleasant visual and hygiene concerns when using the product.

Aptar’s Tower will improve consumer experience

To combat this consumer challenge, Aptar Food + Beverage is delighted to introduce Tower. Unlike traditional twist-to-open closures used in this format today, Tower leverages a flip-top design. This allows consumers to open the cap without touching or viewing any leftover product residue. Its directional tip also encourages the familiar dashing gesture but reduces the likelihood that the product will collect on the closure.

For a superior consumer dispensing experience and ensured cleanliness, Tower can be combined with Aptar’s SimpliSqueeze technology, which offers advanced and market-proven flow control. Tower is a global product offering currently on the market in Southeast Asia, Europe, and North America.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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