Brückner Group Asia-Pacific officially opened

Brückner consolidates growth with a new platform in Thailand


Apart from moving its Mumbai India office to a more expansive location, the Brückner Group has officially opened its sales and service hub for Asia-Pacific in the Chonburi/Rayong region of Thailand, approximately 140 kilometers Southeast of Bangkok.   

The company says, its platform strategy with a clear presence in the key markets is one of the strategic priorities. Being on the spot and close to the customer, knowing the local and regional conditions as well as the language has proven itself even more during the Covid-19 pandemic. The Asia-Pacific platform Brueckner Group Asia-Pacific is the latest member in the series of platform companies – alongside Brückner Group China, Brückner Group India, Brückner Group USA, and Brückner Slovakia. 

The company in Thailand has been in operation since 2022 and is ideally located in the geographical center of the Asean region, in an industrial area in the Chonburi/Rayong region. A team of about 30 people is employed at the site, which is designed for further growth in the region to strengthen its position in the long term.

Brueckner Group Asia-Pacific ensures optimum support for the emerging region of South-East Asia as a sales and service hub for the various film stretching technologies and services of Brückner Maschinenbau and Brückner Servtec. Plastic film producers in the region benefit from the globally high standards, procedures, and services, which are applied locally and bring the fastest and best possible support in all areas.

The main focus of the Brueckner Group Asia-Pacific at the moment is the support of installation and commissioning of film stretching lines as well as upgrades and on-site services. There is also a fully equipped center for the reprocessing of clips and chains and a quality assurance system for high-precision components. The new platform company in Thailand strengthens the presence of all Brückner Group companies in the Asia-Pacific region in the long run.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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