Apart from moving its Mumbai India office to a more expansive location, the Brückner Group has officially opened its sales and service hub for Asia-Pacific in the Chonburi/Rayong region of Thailand, approximately 140 kilometers Southeast of Bangkok.   

The company says, its platform strategy with a clear presence in the key markets is one of the strategic priorities. Being on the spot and close to the customer, knowing the local and regional conditions as well as the language has proven itself even more during the Covid-19 pandemic. The Asia-Pacific platform Brueckner Group Asia-Pacific is the latest member in the series of platform companies – alongside Brückner Group China, Brückner Group India, Brückner Group USA, and Brückner Slovakia. 

The company in Thailand has been in operation since 2022 and is ideally located in the geographical center of the Asean region, in an industrial area in the Chonburi/Rayong region. A team of about 30 people is employed at the site, which is designed for further growth in the region to strengthen its position in the long term.

Brueckner Group Asia-Pacific ensures optimum support for the emerging region of South-East Asia as a sales and service hub for the various film stretching technologies and services of Brückner Maschinenbau and Brückner Servtec. Plastic film producers in the region benefit from the globally high standards, procedures, and services, which are applied locally and bring the fastest and best possible support in all areas.

The main focus of the Brueckner Group Asia-Pacific at the moment is the support of installation and commissioning of film stretching lines as well as upgrades and on-site services. There is also a fully equipped center for the reprocessing of clips and chains and a quality assurance system for high-precision components. The new platform company in Thailand strengthens the presence of all Brückner Group companies in the Asia-Pacific region in the long run.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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