DigiPrint Technologies in Pakistan wins first Miraclon Global Channel Partner Award

Miraclon recognizes best performing regional channel partners

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Miraclon Global channel partner award|DigiPrint Technologies went above and beyond by exceeding their Flexcel NX System installation target by 100%, growing Flexcel NX Plate volume tenfold, increasing
Digiprint Technologies of Pakistan wins the first Miraclon Global Channel Partner Award Photo Miraclon

Miraclon, home of Kodak Flexcel Solutions, has recognized its top channel partners for their sales, marketing and technical efforts in the first iteration of its Channel Partner Awards Program, launched this month. With the award scoring system assessing the company’s sales performance and market development initiatives in all commercial, marketing and technical areas, DigiPrint Technologies based in Islamabad in Pakistan became the first to take home the Global Channel Partner Award Winner title for their strong performance during 2021.

“DigiPrint Technologies went above and beyond by exceeding their Flexcel NX System installation target by 100%, growing Flexcel NX Plate volume tenfold, increasing brand awareness and creating wide visibility for Flexcel NX technology in the Pakistani flexo market,” comments Grant Blewett, chief commercial officer. “They also strengthened their sales and support department with a new technical expert joining their team.

“This is a great example of a mutually beneficial partnership between Miraclon and a valuable channel partner. Our close business relationship and their specialized knowledge of the local flexo community enables customers to maximize the efficiency, sustainability and quality benefits that Flexcel NX technology is known for.”

Miraclon also announced its top channel partners in each region:

Asia Pacific Region Winner: Kamitani, Japan

Asia Pacific Region Runner-Up: C Illies & Co, Thailand

EAMER Winner: GED, Bulgaria

Latin America Region Winner: Maryna S.A., Argentina

Latin America Region Runner-Up: Proveedora Grafica GX, Mexico

Every channel partner serves as an extension of the Miraclon commercial team,” adds Grant. “This annual program allows us to publicly recognize our partners’ efforts, performance and investment in enabling the transformation of flexo with Flexcel NX Technology in their local markets. These companies’ structured and strategic commercial, marketing and service approach is an example of best business practice, and should be recognized. Congratulations to all of them for their excellent efforts.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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