Coca Cola introduces first paper bottle prototype

In partnership with Paboco and the three other companies in the Paboco Pioneer Community, Coca Cola has revealed a first-generation prototype of its bottle made 100% from paper – an innovative packaging technology that may help the company to achieve a World Without Waste. Coca Cola aims to collect and recycle a bottle or can for every one the company will sell by 2030, while also substantially reducing the use of virgin packaging materials and only using packaging materials 100% recyclable. It will take continuing investment in innovation, exploration of different technologies, and, crucially, partnership, and collaboration to get there. At a lab in Brussels, Stijn and his team are working on the paper bottle prototype. “Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this. A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future,” says…

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