Huhtamaki’s fiber solutions

Redesigning packaging for the future

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Huhtamaki
Huhtamaki Fiber Solutions brings innovation to life. Photo Huhtamaki

Fiber packaging has existed for years, but what difference does it make? Huhtamaki innovates to make the most of this natural material, elevating it through cutting-edge technology capabilities. What brings material and packaging innovation to life is people. Their knowledge, expertise, and passion reflects in the work they do each and every day to design the fiber packaging of the future.

“Fiber is the material of the future because it is adaptable, endlessly versatile, and fully recyclable. It is much stronger than you can imagine,” says Wouter Kienstra, Process and Product Development manager at Huhtamaki. “To be able to innovate it, you have to acknowledge that fiber works in a completely different way compared to normal metals or plastics.”

Huhtamaki takes this renewable material to a whole new level with its high-precision technology – in partnership with the customers. It uses both sustainably sourced virgin fiber and recycled fiber in its different packaging solutions – always choosing the material that best fits its application. Combining expertise, a deep understanding of the industry, and consumer needs, discover the solutions to redesign the fiber packaging of tomorrow.

Sanne Tiekstra, Innovation Program manager at Huhtamaki, says that customers often request final solutions that are equal to or even better than their current plastic-based solutions. Sanne and her team focus mainly on product and process development. Looking at both aspects of innovation enables the unit to adopt a truly holistic approach, testing and validating the entire solution at different levels to be able to answer the demands and desires of the customer.

“Take for example our Fresh tray used for ready meals – it has to be ovenable and microwavable, and the barrier must be able to withstand those temperatures. In addition, it should have an oxygen barrier to keep and maintain shelf life in the store. By using fiber-based products, recyclability becomes another key advantage. There’s huge potential when it comes to developing innovative fiber packaging and we believe Huhtamaki’s fiber solutions have the power to redesign the future.,” she states.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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