Tapwow and Avery Dennison Introduce NFC Tag Starter Kit

Brands looking at touchless connectivity and payments using NFC


Tapwow, in conjunction with Avery Dennison, has announced the release of its Getting Started with NFC Tag Kit. The kit features a variety of Near Field Communication (NFC) tags from Avery Dennison’s Smartrac brand, featuring  NXP Semiconductors’ NFC ICs combined with Tapwow’s DIRX2 tag-management software platform that helps customers commence NFC projects.

As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.

The kit was designed for customers in pharmaceuticals, consumer goods, healthcare, wine and spirits, and more. Tapwow reports that the technology can enable customer engagement, brand protection, traceability, and reuse and recycling. The tags, built on NXP’s NTAG and ICODE chips, offer functionalities and security levels to meet customers’ specific needs, it says.

“It is an exciting time for touchless connectivity throughout the world,” said Michael Sher, Tapwow’s CEO. “We worked with Avery Dennison Smartrac to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a ‘hand to brand’ connection with their customers. This kit gives them the tags and the software to get started.”

“At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries,” added Amir Khoshniyati, the head of Avery Dennison Smartrac’s NFC business. “Based on our NFC Forum certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moment’s notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software.”

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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