Zooplus launches dry dog food in Mondi’s recyclable packaging

Mondi, a global leader in packaging and paper, supplies a sustainable mono-material, recyclable packaging for zooplus, the leading European pet food online retailer. The sustainable packaging is used for a new dry dog food product line for their own top brand ‘Wolf of Wilderness’. Mondi supplies zooplus with a pre-made FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal (FFS) reel material, which are both certified recyclable by the Institute cyclos HTP which specializes in the classification, assessment, and certification of recyclability of packaging. Sustainable, flexible packaging suitable for European eCommerce To meet growing consumer demand for sustainable packaging, zooplus uses the new material for ‘Wolf of Wilderness’, their flagship brand in their brand portfolio. A recent June 2020 survey by Mintel shows that German consumers remain mindful of the environment and that increasing the circularity of packaging can benefit brands. Alongside this demand for sustainable products, the pet care market overall has grown steadily over the last few years in Europe (from EUR 25 billion in 2015 to around EUR 30 billion in 2019), and especially eCommerce…

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