Zooplus launches dry dog food in Mondi’s recyclable packaging

Mono-material constructions offer vital barrier properties & aesthetics

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zooplus
zooplus’ own brand ‘Wolf of Wilderness’ introduces recyclable packaging delivered by Mondi. Photo - Mondi

Mondi, a global leader in packaging and paper, supplies a sustainable mono-material, recyclable packaging for zooplus, the leading European pet food online retailer. The sustainable packaging is used for a new dry dog food product line for their own top brand ‘Wolf of Wilderness’.

Mondi supplies zooplus with a pre-made FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal (FFS) reel material, which are both certified recyclable by the Institute cyclos HTP which specializes in the classification, assessment, and certification of recyclability of packaging.

Sustainable, flexible packaging suitable for European eCommerce

To meet growing consumer demand for sustainable packaging, zooplus uses the new material for ‘Wolf of Wilderness’, their flagship brand in their brand portfolio. A recent June 2020 survey by Mintel shows that German consumers remain mindful of the environment and that increasing the circularity of packaging can benefit brands. Alongside this demand for sustainable products, the pet care market overall has grown steadily over the last few years in Europe (from EUR 25 billion in 2015 to around EUR 30 billion in 2019), and especially eCommerce has recently been accelerated by the Covid-19 crisis.

While seeking greater recyclability for its packaging, the online retailer was not willing to compromise on any performance properties, including barrier protection, or aesthetics. Mondi’s materials provide all the necessary barrier properties to protect against the unwanted transmission of moisture, oxygen, and odors with a high premium look and feel.

According to the press release, Mondi’s expertise made it possible to maintain the desired aesthetics on the packaging, so that the previously metalized highlights on the label and the wolf’s eyes are also recyclable.

“The success of ‘Wolf of Wilderness’ shows that we have our finger on the pulse for species-appropriate, convenient and high-quality food that dogs love. That is why Mera Tiernahrung, who has been contributing to our success for years, manufactures the dog food. As a consequence, we only considered a sustainable and high-quality solution to package the new flavours,” noted Dominik Mayer, senior product manager for ‘Wolf of Wilderness’ at zooplus.

“Mondi leverages its customer-centric EcoSolutions approach to create sustainable packaging by design without compromising on quality. By applying our extensive materials knowledge, we were able to replicate the look without the use of any metallic substances to produce recyclable packaging,” said Thomas Kahl, project manager EcoSolutions for Mondi.

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