Zooplus launches dry dog food in Mondi’s recyclable packaging

Mono-material constructions offer vital barrier properties & aesthetics

zooplus’ own brand ‘Wolf of Wilderness’ introduces recyclable packaging delivered by Mondi. Photo - Mondi

Mondi, a global leader in packaging and paper, supplies a sustainable mono-material, recyclable packaging for zooplus, the leading European pet food online retailer. The sustainable packaging is used for a new dry dog food product line for their own top brand ‘Wolf of Wilderness’.

Mondi supplies zooplus with a pre-made FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal (FFS) reel material, which are both certified recyclable by the Institute cyclos HTP which specializes in the classification, assessment, and certification of recyclability of packaging.

Sustainable, flexible packaging suitable for European eCommerce

To meet growing consumer demand for sustainable packaging, zooplus uses the new material for ‘Wolf of Wilderness’, their flagship brand in their brand portfolio. A recent June 2020 survey by Mintel shows that German consumers remain mindful of the environment and that increasing the circularity of packaging can benefit brands. Alongside this demand for sustainable products, the pet care market overall has grown steadily over the last few years in Europe (from EUR 25 billion in 2015 to around EUR 30 billion in 2019), and especially eCommerce has recently been accelerated by the Covid-19 crisis.

While seeking greater recyclability for its packaging, the online retailer was not willing to compromise on any performance properties, including barrier protection, or aesthetics. Mondi’s materials provide all the necessary barrier properties to protect against the unwanted transmission of moisture, oxygen, and odors with a high premium look and feel.

According to the press release, Mondi’s expertise made it possible to maintain the desired aesthetics on the packaging, so that the previously metalized highlights on the label and the wolf’s eyes are also recyclable.

“The success of ‘Wolf of Wilderness’ shows that we have our finger on the pulse for species-appropriate, convenient and high-quality food that dogs love. That is why Mera Tiernahrung, who has been contributing to our success for years, manufactures the dog food. As a consequence, we only considered a sustainable and high-quality solution to package the new flavours,” noted Dominik Mayer, senior product manager for ‘Wolf of Wilderness’ at zooplus.

“Mondi leverages its customer-centric EcoSolutions approach to create sustainable packaging by design without compromising on quality. By applying our extensive materials knowledge, we were able to replicate the look without the use of any metallic substances to produce recyclable packaging,” said Thomas Kahl, project manager EcoSolutions for Mondi.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now