Greiner Packaging produces sustainable Pro Nature toilet cleaner bottles for Henkel

Uses 50% recycled material

July 9, 2020

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Greiner — The new Pro Nature toilet cleaner comes in bottles containing 50% recycled polyethylene (PE).

The new toilet cleaner bottle stands out not only thanks to its convenience and ease of handling but also because of its sustainable properties- it is composed of 50% post-consumer r-PE. This product represents a valuable contribution to a sustainable circular economy, which both Henkel and Greiner Packaging want to foster. For example, the two project partners have signed the New Plastics Economy Global Commitment launched by the UK-based Ellen MacArthur Foundation. This initiative aims, amongst others to replace fossil-based virgin plastics with the use of recycled plastics in packaging.

Step by step toward a circular economy

The new Pro Nature toilet cleaner bottle with 50% post-consumer r-PE is just another example of how Henkel and Greiner Packaging are joining forces to demonstrate their commitment to sustainable packaging solutions that foster a circular economy. Last year, the black bottles for toilet cleaner under the Bref brand produced by Greiner Packaging were relaunched in a sustainable version. As black plastic packaging products represented a challenge for the recycling value chain due to the black masterbatch previously used, Henkel teamed up with its supplier Ampacet to introduce an innovative solution for black plastic packaging that is fully recyclable. The new packaging material uses an alternative, carbon-free black coloring agent – thanks to the new masterbatch, the black bottles now can be correctly identified and sorted by optical sensors at waste sorting plants.

Close collaboration for sustainable packaging

“We want to contribute to more sustainable packaging, both with regard to recyclability and an increased use of recycled materials. That’s why we are proud to support our partners like Henkel in implementing their innovative and sustainable projects along every step of the way. A true circular economy can only become a reality if everyone works together,” stresses Michael Frick, global key account director at Greiner Packaging.

For more information on Henkel’s ProNature product range, please visit www.pro-nature.de.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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