The new Pro Nature toilet cleaner comes in bottles containing 50% recycled polyethylene (PE).
The new toilet cleaner bottle stands out not only thanks to its convenience and ease of handling but also because of its sustainable properties- it is composed of 50% post-consumer r-PE. This product represents a valuable contribution to a sustainable circular economy, which both Henkel and Greiner Packaging want to foster. For example, the two project partners have signed the New Plastics Economy Global Commitment launched by the UK-based Ellen MacArthur Foundation. This initiative aims, amongst others to replace fossil-based virgin plastics with the use of recycled plastics in packaging.
Step by step toward a circular economy
The new Pro Nature toilet cleaner bottle with 50% post-consumer r-PE is just another example of how Henkel and Greiner Packaging are joining forces to demonstrate their commitment to sustainable packaging solutions that foster a circular economy. Last year, the black bottles for toilet cleaner under the Bref brand produced by Greiner Packaging were relaunched in a sustainable version. As black plastic packaging products represented a challenge for the recycling value chain due to the black masterbatch previously used, Henkel teamed up with its supplier Ampacet to introduce an innovative solution for black plastic packaging that is fully recyclable. The new packaging material uses an alternative, carbon-free black coloring agent – thanks to the new masterbatch, the black bottles now can be correctly identified and sorted by optical sensors at waste sorting plants.
Close collaboration for sustainable packaging
“We want to contribute to more sustainable packaging, both with regard to recyclability and an increased use of recycled materials. That’s why we are proud to support our partners like Henkel in implementing their innovative and sustainable projects along every step of the way. A true circular economy can only become a reality if everyone works together,” stresses Michael Frick, global key account director at Greiner Packaging.
For more information on Henkel’s ProNature product range, please visit www.pro-nature.de.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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