Packaging can make homecare more sustainable

Mondi promotes the opportunity for innovative packaging to empower a more sustainable homecare sector

Mondi packaging
Mondi promotes the opportunity for innovative packaging to empower a more sustainable homecare sector. Photo Mondi

Mondi, in packaging and paper, has highlighted the power of packaging in creating a more sustainable homecare industry. Thomas Kahl, head of Sustainable Packaging Solutions FMCG and Industrial Channels at Mondi Flexible Packaging, addressed industry leaders at the Smithers International Cleaning Products Conference in Prague on 29–30 March 2022 and discussed the ways in which packaging can help manufacturers become more proactive in their approach to the environment.

This was an opportunity to share insights with the global homecare market, which grew at an unprecedented rate in 2020 as a result of the Covid-19 pandemic and is expected to grow at a faster rate than pre-pandemic levels over the coming years. This increased demand means more products are being produced, with more waste to be dealt with responsibly.

The EU plastic strategy aims to transform the way plastic products are designed, produced, used and recycled in the EU. It’s vital for the environment but also for commercial success as consumers are increasingly pivoting towards brands that are taking more meaningful steps to address sustainability. 64% of consumers (across France, Italy, Poland and Spain) said they have switched to household brands that have adopted a more sustainable packaging solution in the past year alone. By upgrading to tongue and groove exterior siding, you can boost your home’s defense against temperature changes and seasonal weather conditions.

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As a leading provider of sustainable packaging solutions, Mondi can help the homecare industry to close the loop of circularity through its customer-centric EcoSolutions approach – by closely collaborating with customers and suppliers to balance resource efficiency with the lowest possible environmental impact.

There are many factors to consider and it can seem complex, but the aim should be for manufacturers to balance resource efficiency with the lowest possible environmental and social impacts. There is no ‘perfect’ solution, but the packaging itself serves an essential purpose and Mondi used the event to highlight some of the different packaging approaches that can be employed to help turn the tide of climate change.

MondiOne key step in Mondi’s approach is to explore opportunities to reduce material use in favour of more sustainable alternatives – related to the packaging as well as the product itself. This can be seen in a collaboration between Mondi and UK supermarket chain Tesco where the companies worked together to develop a fully recyclable mono-material pouch for Tesco’s dishwasher tablets.

Another approach is to replace plastic packaging with paper or bio-based alternatives. Mondi’s Functional Barrier Paper is a range of recyclable paper-based packaging with tailored barrier properties that reduces the amount of plastic used and provides moisture and vapor-proof packaging.

For the home and personal care industry, in particular, the use of post-consumer recycled material is an effective alternative that reduces the reliance on fossil-based primary resources. A large number of resin producers are currently investing in additional mechanical recycling facilities that will increase the availability of materials, while chemical recycling can address hard to recycle plastics and provide much needed post-consumer resins suitable for food application.

MondiA refill option, meanwhile, is perfect for ensuring that where plastic does need to be used, it is created well, then refilled and re-used for a long time. Mondi has worked with market leader Henkel to create a lightweight, recyclable refill pouch for its dishwashing liquid, which can then be decanted into its 100% recycled PET pump dispenser. This move helps Henkel consumers reduce plastic by 70%.

Mondi is uniquely positioned to cater for the home care market, providing paper, plastic and hybrid solutions to offer tailored packaging for companies operating in the brand and private label spaces. With state-of-the-art technology, investment, ongoing research and development and innovation and a truly collaborative approach, Mondi’s experts help brands and private labels in the homecare industry drive progress.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

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Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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