Digistik at Aahar 2022 – Hall GH5 Stand 24D

Displaying customizable digital labels

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Digistik at Aahar
(Fourth Left) Priyanka Verma, senior manager and (Fifth Left) Harish Gupta, managing director, with his team at Aahar 2022 exhibition in Pragati Maidan, New Delhi.

Aahar is a business-to-business event for the culinary and hospitality industry. Many young entrepreneurs and small company owners attend the Aahar trade expo in search of creative ways to help them build their enterprises or put their ideas into action.

Consumers began increasing purchases online during the pandemic, generating significant demand for the eCommerce business. Digistik, Sai Com Codes Flexoprint’s new digital branch, was created to serve businesses of all sizes, particularly startups and SMEs.

Digistik at the Aahar served labels for food and beverages, pharmaceutical, nutraceuticals, cosmetics and liquor markets. “Through this show, we want to reach out to these budding groups of professionals to help and educate them about the attractive benefits of digital label printing technology,” said Harish Gupta, managing director of Digistik.

A connecting ground for all at Aahar

Digistik at Aahar
Digistik’s product on display.

Digistik’s participation in Aahar was to create awareness about the benefits and beauty of digital label printing. “For us as a company, there is a long road ahead with digital,” said Priyanka Verma, senior manager of Media and Marketing, Digistik. 

Understanding the different varieties of substrates available in the market, their suitability and application for a certain segment of products, experimenting with varying ideas of design and colors to create an innovative label is still a miss by customers. Without understanding the product label requirements and the environmental challenges it endured, it isn’t easy to enjoy digital label printing’s exceptional and unconventional benefits. “When you need labels immediately, digital printing is your best friend,” said Verma.

PrintPack Show Daily

Inquiries at the stand

Gupta mentioned, “We are a startup for startups. In the past three days, we have met many startup owners who want to explore and understand more about the advantages of digital labels and are keenly interested in finding the right digital label printing partner for their business. Change is inevitable and continuous expansion is necessary for the growth of any organization.”

The company’s mission is to help businesses grow big by introducing them to the world of digital printing. The product and packaging labeling solutions gave them a competitive advantage. “With a small investment, the customer can get high-quality graphics with multiple finishes and embellishments. No minimum order quantity requirement is another plus,” added Verma. 

Verma further added, “Startups and small businesses enjoy the flexibility of getting labels on-demand without stock keeping.”

Customers now with more versatility may easily personalize their labels, introducing limited-edition packaging and personalization to the market, which was never a part of their previous brand-building strategy.

Every product which is available on the shelf is packed and labelled. Today a label is not just a label. It is a strong magnet which pulls the customers towards your product,” said Gupta.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.

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