Weleda
Photo Diana Polekhina on Unsplash

Integrated software solutions expert, Esko, has teamed up with Weleda, manufacturer of certified natural by Nature personal care, to streamline its pharmaceutical packaging process through the integration of Esko WebCenter with content management. 

Previously, Weleda had used a content management system (CMS) to manage pharmaceutical product texts with an interface to external programs. Through the adoption of cloud-based collaborative workflow platform, WebCenter, Weleda streamlined its complex packaging process with full traceability of content changes.  

“For us, the traceability of changes is very important,” said Simone Luntzer, International Packaging Management team leader, Pharmaceuticals. “That is why we appreciate the WebCenter workflow solution. The system provides a good overview of ongoing and completed tasks. We use statistics and libraries, which give us quick access to our data. Esko WebCenter already offers a very good solution in the standard version, which makes customization superfluous. Everything is cohesive and streamlined.”  

The Content Management module of WebCenter allows users to specify, manage, and reuse content such as text, claims, symbols, barcodes, and other content for use on packaging artwork, labels, leaflets, IFUs (instructions for use), and more. It also enables them to manage and structure content without the need to manually copy and paste content from spreadsheets, documents, and other sources. Approved content can be reused in the artwork and for regulatory body use in submission-ready file formats. 

The ability to focus on all aspects of packaging artwork, including shape, brand colors, and content via WebCenter, facilitates Weleda in reinforcing its reputation for natural, sustainable brand values. The brand’s packaging performance is enhanced, ensuring it is not only appealing and informative but also the first step in forming a relationship with consumers. 

Matthew Haws, vice president global marketing at Esko Brand Solutions, said, “Weleda felt that we understood their needs and would fulfill their requirements. Therefore, we are pleased that the implementation of the WebCenter content management module is already increasing the efficiency of Weleda’s pharmaceutical packaging and labeling processes. This has been a satisfying project to work on and we look forward to a successful, long-term partnership with Weleda, supporting them in the ongoing development of their digital processes as WebCenter continues to evolve.” 

Esko, a Danaher company, is a global provider of integrated software and hardware solutions that digitize, automate and connect the go-to-market process of consumer goods. 

For CPG and Pharma brand owners, the Esko collaborative content creation platform for packaging, label, and marketing collateral equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, save time in their content processes, and consistently meet their deadlines for marketing and packaging projects.  

For packaging manufacturers, the Esko range of prepress, flexo platemaking, and print inspection solutions connects people, processes, and tools and brings consumer products to life with accuracy, quality, efficiency, and speed.   

Packaging for 9 out of 10 major brands is produced by Esko customers. 

Headquartered in Gent, Belgium, Esko operates worldwide with a unique focus on packaging and labels the consumer can trust.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here