Free Beverage Trends Packaging eBook launched by Esko

Esko eBook outlines tools brands can adopt to capitalize on industry trends

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Esko
Free Beverage Trends Packaging eBook launched by Esko

Esko has announced the launch of a free downloadable eBook, ‘Trends in the Beverage Packaging Industry: Ingredients for Success’, which outlines key industry trends and the tools brands can adopt to capitalize on them for commercial success.

The global market for alcoholic beverages amounted to over US $ 1.49 trillion (approximately Rs 1,10,97,594 crore)  in 2020 and is expected to grow to US $ 2.2 trillion (approximately Rs 1,63,85,710 crore) by 2025, according to Statista. Changing consumer habits during the pandemic have led to a plethora of new behavioral trends, which equates to a host of opportunities for brands hoping to capture new market share in the sector.

“Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and wellbeing. In catering to this, brands can expand into whole new categories. For example, alcoholic flavored water known as Hard Seltzer,” says Matthew Haws vice president global marketing at Esko Brand Solutions.

“When creating whole new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey and make the transition from ideation to new product launch pain-free. With digital asset management (DAM) tools like MediaBeacon, external assets can be approved and made available to marketing teams to ensure promotion is extremely agile.”

The latest free resource from Esko covers market trends and offers deeper insight into categories such as spirits and cocktails. Packaging trends are also on the agenda with a look at digital tools for success.

As brands and retailers strive to keep ahead of the competition, technologies such as MediaBeacon and web-based collaborative workflow management system, WebCenter, help them to cut to the chase quicker by streamlining packaging design projects and taking away common stumbling blocks that slow the process down.

“The beverage industry is extremely competitive in terms of packaging design. Speed to market with new and different designs is paramount to influencing the purchasing decision ahead of rival brands. Teams that have control of their assets through digitalization are much more likely to turn concepts into actual product ranges quickly – and more cost-effectively,” Haws concludes.

Download the Esko Trends in the Beverage Packaging Industry: Ingredients for Success here

Esko, a Danaher company, provides a collaborative content creation platform for packaging, label, and marketing collateral. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes. Brand owners can use any, or all, of the solutions and services in the platform to streamline the content process and consistently meet deadlines for marketing and packaging projects.  

Esko connects people, processes, and technology to meet the needs of brand owners; 9 out of 10 major brands use Esko tools to produce their packaging. Headquartered in Gent, Belgium, Esko employs 1800 people worldwide.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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