Can a virtual.drupa event help the actual event in 2024?

Overcoming the fatigue of business erosion and the pandemic with drupa event

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virtual.drupa event
From the drupa trend reports published in anticipation of drupa 2020 Messe Dusseldorf

http://packagingsouthasia.com/events/kodak-at-virtual-drupa-2021/Although almost 150 companies have signed up for stands at the virtual.drupa event from 20 to 23 April 2021, I think the event is perhaps a year too late. Last year, with the exhibition belatedly postponed because of the Covid-19 pandemic, many companies in May’s drupa time tried out their virtual muscles with webinars, expos, and demos. Many of these seemed timely diversions for those of us primed for the event.

This year it seems that Messe Dusseldorf themselves are thinking that before the virtual swallows up the entirety of the natural world, they should try their hand at the new way of sharing information and showing equipment running that are crucial for selling capital equipment.

The majority of small and medium print industry businesses are now fatigued by the past year’s pandemic events and the erosion of the economy and their markets by lockdowns. Just when it seemed that the new financial year starting in April held some hope with a formidable rollout of vaccinations, the second wave of the pandemic with new mutant strains has again created an atmosphere of ambiguity.

While it will take great focus to pull off the virtual.drupa event in April, it will not likely attract as many Indian and South Asian printers as the real thing. It may offer an escape valve from the tragic reality of economies laid low for a second consecutive year. Exhibitions are, after all, an efficient way of keeping up with change, opportunity, and innovation. Having understood the importance of the quadrennial event in its absence – both manufacturers and printers and converters crave a live drupa-like event.

Virtual.drupa event will include 150-170 exhibitors around 33 countries

From 20 to 23 April 2021, the virtual.drupa event will take place as a heavyweight digital industry event. It may have as many as 150 to 170 leading exhibitors from around 33 countries – less than a tenth of a real drupa. It will focus on innovations and future technologies for the global print and packaging community, especially in its conference area.

The organizers promise an English-language program with insights into global business trends and best practices in the Conference Area. We can expect presentations from the five special forums ‘drupa cube,’ ‘touchpoint packaging,’ ‘touchpoint textile,’ ‘drupa next age,’ and ‘3D fab+print.’ Of these, touchpoint textile is a new addition to the drupa menu.

Apart from the 128 live web sessions in the exhibition area, several outstanding presentations, panel discussions, and best cases will be presented in over 2,700 minutes in the conference area. Global industry experts, renowned brand owners, and popular speakers from vertical markets will provide insights with keynote speeches.

Knowledge can be downloaded in two continuous live streams between 10 am and 6 pm CEST (from 1230 pm to 830 pm Indian time). The four themes Artificial Intelligence, Circular Economy, Connected Consumer, and Platform Economy, will offer orientation to the participants as theme days during the trade fair.

The extensive lecture program in the conference area

Dr. Erica Walker, assistant professor at Clemson University, will introduce ColorNet in her lecture – An artificial intelligence solution to manage brand colors on screen. This is described as a revolutionary solution that uses artificial intelligence to correct colors in real-time video transmissions. 20 April 2021 from 01:50 pm till 02:10 pm CEST.

Andrew Manly, communications director at AIPIA (the Active & Intelligent Packaging Industry Association), will talk about – The Digitization of Packaging: How new printing technologies are changing the packaging landscape. Manly will cover unique packaging printing solutions, giving examples of the latest packaging printing technologies on 22 April 2021 from 11:40 am till 12 pm CEST.

Ryan McAbee, director of Production Workflow at Keypoint Intelligence, will speak on – The Print Ecosystem Needs Platforms – about the workflows in the printing and packaging industry – on 23 Aprll 2021 from 05:30 pm till 05:50 pm CEST.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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