Toppan’s interactive NFC packs at Luxe Pack Shanghai

No bluetooth pairing or battery required

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Toppan's NFC at Luxe Pack Shanghai 2021
Toppan’s new packages connect with NFC-enabled smartphones. ©Toppan Inc.

Toppan, a global leader in communication, security, packaging, décor materials, and electronics solutions has developed interactive packages that connect with smartphones via NFC1. Shown at Luxpack in Shanghai in the first week of July 2021, these new packs provide digital content such as games like 선시티카지노, and music to consumers using NFC-enabled smartphones. As the digital shift advances rapidly and consumer behavior changes significantly, it has become increasingly important for businesses to offer optimized services to customers by effectively leveraging consumer touchpoints. This includes enhancing customer and purchasing experiences by making use of smartphones and other digital devices in product marketing. Toppan’s new NFC-enabled packages make it possible to provide a range of interactive customer experiences linked to smartphone apps.  A wireless NFC-based connection is established when a smartphone is in close proximity to the package. No Bluetooth pairing is required. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and other additional components…

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023.