Toppan’s interactive NFC packs at Luxe Pack Shanghai

No bluetooth pairing or battery required

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Toppan's NFC at Luxe Pack Shanghai 2021
Toppan’s new packages connect with NFC-enabled smartphones. ©Toppan Inc.

Toppan, a global leader in communication, security, packaging, décor materials, and electronics solutions has developed interactive packages that connect with smartphones via NFC1. Shown at Luxpack in Shanghai in the first week of July 2021, these new packs provide digital content such as games and music to consumers using NFC-enabled smartphones.

As the digital shift advances rapidly and consumer behavior changes significantly, it has become increasingly important for businesses to offer optimized services to customers by effectively leveraging consumer touchpoints. This includes enhancing customer and purchasing experiences by making use of smartphones and other digital devices in product marketing. Toppan’s new NFC-enabled packages make it possible to provide a range of interactive customer experiences linked to smartphone apps. 

A wireless NFC-based connection is established when a smartphone is in close proximity to the package. No Bluetooth pairing is required. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and other additional components can be incorporated into the package to meet needs based on the purpose or conditions of use.

The structure of input-output devices such as antenna modules and switches can be customized, allowing controller modules to be built into various types of packaging, including gift boxes and other paper-based packages, molded plastic, and corrugated fiberboard.

Toppan NFC packs
Toppan’s new packages connect with NFC-enabled smartphones ©Toppan Inc.

Power for the controller is supplied by the smartphone over the wireless NFC connection, eliminating the need to incorporate a battery into the package. This power can also be used to make LEDs embedded in the package light up. The use of NFC means that a high level of security can be provided, for example, by linking to ID authentication systems to ensure that apps and content are only activated when the unique ID of the NFC tag built into the package is verified.

These packages are very effective for making the most of touchpoints to provide new experiences to consumers when they purchase products,” said Takamitsu Nakabayashi, senior R&D manager in Toppan’s Security business. “The combination of easily accessible interactive functions and NFC-enabled ID authentication means that this is a solution that provides both outstanding added value and enhanced security for packaging.”

Toppan’s new interactive smart packages were on show at its booth at Luxe Pack Shanghai 2021 (July 7–8), the premier trade show for luxury packaging.

  1. Near-field Communication (NFC) is a radio-frequency identification (RFID) technology. It is a set of common protocols for wireless communication over short distances. NFC tags containing IC chips can be read and written using devices with NFC reader/writer functions.

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The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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