Round table at Bobst annual press event Photo: Bobst

Sustainability is emerging as a defining factor in industries and the packaging sector is no exception. Huhtamaki, a global player in the flexible packaging industry, has taken a proactive stance toward sustainability by fully integrating it into its daily operations and strategic planning. The shift toward sustainability is largely driven by the increasing number of brand owners and customers who have pledged to make their packaging 100% recyclable, reusable, or compostable by 2025.

During the Bobst annual press conference held on 27 June at the Mex Competence Center, a round table was held with industry experts from different sectors focusing on a range of topics, including sustainability. Jonas Lindh, the head of global marketing and strategic business development flexible packaging at Huhtamaki, emphasized that sustainability is no longer just an option or an ethical consideration but has become a “license to operate.”

In other words, companies in the packaging industry must align their practices with sustainable principles to remain competitive and meet their customers’ expectations. This transition to sustainability may present challenges, but it also offers ample opportunities for innovation and growth for all stakeholders in the packaging industry.

Huhtamaki’s approach to sustainability revolves around the “power of three” elements that are essential for any sustainable packaging solution. First, the packaging must maintain the same level of protection for the contents, particularly when it comes to preserving the quality and safety of food products. Sustainable packaging solutions should not compromise on their primary purpose, which is to safeguard the products they contain.

Second, these sustainable packaging materials must be designed for easy and efficient recyclability within existing waste management systems. The goal is to minimize waste and ensure that packaging materials can be effectively recycled and reused, contributing to a circular economy model.

Lastly, Huhtamaki recognizes that sustainable solutions must be economically viable on a global scale. Affordability is critical to ensure widespread adoption by both businesses and consumers. By making sustainable options accessible and cost-effective, Huhtamaki aims to drive positive change across the industry and foster a more sustainable future.

Huhtamaki’s partnership with Bobst

Huhtamaki’s partnership with Bobst has been instrumental in advancing their sustainable solutions. Collaborating with Bobst’s research and development facilities has allowed Huhtamaki to expedite the development process. Early-stage prototyping and large-scale testing conducted at Bobst’s competence centers have enabled faster product development and successful market launches.

In addition to sustainability, Jonas touched upon the importance of digitization in the packaging industry. Huhtamaki embraces digital technologies to gather and analyze data throughout the entire value chain, from raw material suppliers to end consumers and recyclers.

This data-driven approach helps them assess the performance of their products and identify areas for improvement. By staying ahead of market trends and leveraging data insights, Huhtamaki can continuously innovate and develop future sustainable solutions that align with evolving customer demands and environmental considerations.

Overall, Huhtamaki’s dedication to sustainability and its collaboration with Bobst exemplify a proactive and responsible approach to addressing the urgent environmental challenges faced by the packaging industry. By placing sustainability at the core of its operations and embracing digitization, Huhtamaki demonstrates its commitment to delivering innovative, eco-friendly solutions that resonate with customers and contribute to a greener, more sustainable future for the entire packaging ecosystem.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here