Kezzler & Syntegon – seamless track & trace

Add Level 4 cloud traceability to L 1-3 packaging technology

Kezzler and Sntegon connectivity at all levels for track and trace
Kezzler and Sntegon connectivity at all levels for track and trace

Kezzler, the cloud-based Level 4 traceability solutions provider and Syntegon Technology, one of the largest Level 1 to Level 3 process and packaging technology providers, both leading AIPIA members, have announced the creation of a new partnership for product digitization and traceability.

The partnership, which is non-exclusive, will offer customers increased convenience through the flexibility to choose complementary solutions to effectively implement their product digitization and traceability strategies with minimal operational burden, the partners claim.

“We are excited to bring this partnership to the market. By each party focusing on their corresponding core competencies with a proven interface between the two systems, customers can select the best vendors for each area of application” according to Matthias Heinrichs, CSO Syntegon Cartoning – Track & Trace GmbH

Kezzler CEO, Christine C. Akselsen commented, “The benefits of unit-level product digitization are many, from process and supply chain transparency to an enhanced, personalized consumer experience and strengthened brand protection. To achieve this, each individual product carries a unique digital identity (as a QR code or other preferred carrier). The actual process of physically applying a code to every single product is dependent upon experienced factory system providers such as Syntegon. They provide the necessary solutions (so-called Level 2 and 3) for production lines to support and implement unit-level serialization. This partnership offers proven interoperability between Syntegon systems and Kezzler’s enterprise-level (Level 4) cloud platform for product digitization and traceability for a complete production to consumption offer. Together the joint solution can report to overarching compliance regimes, such as in Russia.”

Christine C. Akelsen, CEO Kezzler
Christine C. Akelsen, CEO Kezzler

Through the partnership, customers have the freedom to select vendors suited to their requirements, rather than be constrained by vendor lock-in between IT and OT. The interoperability of the two systems should ensure faster implementation times, delivering transparent, compliant and secure supply chains creating value for both the business and consumers, they claim.

The drive for product traceability comes from all sides of the supply chain. Governments are increasingly implementing unit-level traceability legislation to protect consumers from counterfeits and secure taxes, while conscious consumers have a new set of demands and expectations around brand transparency and access to product information.

Mathias Heinrichs, CSO Syntegon – Track & Trace.
Mathias Heinrichs, CSO Syntegon – Track & Trace.

Kezzler and Syntegon

The Kezzler and Syntegon partnership lets brands seamlessly track and trace products from creation to consumption, gaining deeper insights into the product journey and the entire product life cycle. Each product is given a unique, secure, and traceable identity (UID). A digital twin of each product is created in the cloud where data associated with the product is stored, eliminating data silos by creating end-to-end visibility in one place.

Brands have access to highly structured data sets linked across production, distribution and consumption. They can start with a simple solution, such as basic product authentication, and scale up to high volume, high complexity global traceability solutions. By utilizing proven GS1 EPCIS messages, Syntegon´s CPI Level 3 Suite can be integrated with the upper Level 4 Kezzler cloud-based enterprise system.\

7Kezzler Syntegon graph

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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