(L-R) Amit Agarwal, Hemendra Agarwal and Lokesh Agarwal of Miracle Group

Jaipur-based Miracle Group is one of the leading Indian packaging suppliers of monocartons, labels, plastic containers, and corrugated boxes. It also provides brand owners with POS displays. In June 2022, Miracle commissioned its new flexible packaging plant in Bagru near Jaipur. 

For the efficient movement of materials, the workflow follows the production process from raw material inputs to the finished material dispatch. A blown film line and a Kohli Thea 9one8 rotogravure press with built-in solvent dosage maintenance have been installed in the first phase, apart from the ancillary converting equipment. 

The Bagru packaging plant is designed with comprehensive safety measures such as vertical panels, fire sprinklers, alarm systems, fire exit doors, exhaust fans, insect killers, and ducting for air pressure. These measures are for the safety and health of the employees and to prevent fire and other hazards of flexible packaging plants. As we reported earlier, the flexible plant in Bagru is expected to reach a monthly capacity of 3,000 tons by 2025. 

The Miracle group has five packaging plants in Jaipur along with units in Barnala in Punjab, and another in Gujarat comprising a total area production space of 500,000 square meters. It is now on the way to expanding its Bagru plant, which will be completed by 2025. From this single integrated location, the company plans to provide several types of packaging materials – a one-stop solution for the brand owner’s packaging needs. At the same time, the company is working on new plants in Jammu, to be operational by July 2023, and another in South India. The group has three corporate offices in Delhi NCR, Mumbai, and Ahmedabad.

According to its managing director Lokesh Agarwal, the Miracle Group is the second largest manufacturer of corrugated boxes in India, converting close to 7,000 tons in a month. The company uses both Chinese and German corrugators and several Bobst Nova Cut 106 E and DGM die cutters and Bobst Vision Fold folder gluers.

Fast growth in volumes, technologies, and geographic locations

Starting in Jaipur as a graphics designer, Lokesh Agarwal became a corrugated box trader and then a manufacturer with a company known as Smart Labels and Packaging. His corrugation cluster received government support and in 2010, together with his brothers Hemendra and Amit, he started the automatic corrugated box plant. In 2011, a plastic blow molding plant was added. 

In 2014, Miracle set up another automated corrugation plant in Bagru and opened its automatic corrugation plant in Gujarat in 2017. In 2018, the brothers entered the monocarton segment with a new Heidelberg multicolor offset press, with a second packaging offset multicolor from Heidelberg added in the next year. Another Heidelberg multicolor packaging press is in the pipeline for installation in 2023.

In its label and carton operations, Miracle operates two Mark Andy narrow web flexo presses with several other ancillary equipments from Zhongke and KDX. With its packaging and label production of corrugated and folding cartons, labels, blow-molded containers, and flexible packaging group services more than 350 brand owner customers. These are primarily in the liquor, food, pharma, FMCG, contraceptives, and eCommerce segments.

The group has been resilient in the past three pandemic-ridden years, devising various facilities and procedures for its employees and for continuous production and logistics. As one of the fast-growing packaging groups in the country, Miracle lays emphasis on its increasingly professional resources and the standardized quality of the materials it supplies to customers. Design and research and development centers are on the drawing board.

Miracle has always thought big and continues to expand capacity and volumes, as well as segments with new technologies and in the group’s geographic locations. Intensely aware of customer needs and industry trends, Agarwal says, “Today, there is a huge focus on sustainability, such as the single-use plastic ban by the government. Other trends to watch out for are the boom in molded fiber containers and the paper carry bag business. You have to do something different to stand out in the rat race. With the competition, we plan to offer something new to our customers each time.”

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As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

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– Naresh Khanna (25 October 2023)

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