Mondelez & AIM partner to trial digital watermarks for packaging recycling

Move to enable smarter packaging recycling in Europe

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Mondelēz
Mondelēz is committed to making 100% of its packaging recyclable and labeled with consumer information by 2025 as part of its ‘pack light and pack right’ approach. Photo - Mondelēz

Mondelēz International has partnered with AIM – the European Brands Association – alongside other European companies and organizations, to trial pioneering digital technology, to assess whether it could enable better sorting and higher-quality recycling rates for packaging in the EU. AIM is the European Brands Association representing brand manufacturers in Europe on…

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