Metsä Board’s paperboard selected for the packaging of SensiDO hair products
SIM Finland Oy is a cosmetics manufacturer that emphasizes purity, quality, and design in its products and works with sustainability issues. When the company recently renewed its SensiDO professional hair colour range, it chose a packaging material that mirrored these exacting values. Metsä Board Pro FBB Bright is a lightweight, fresh fiber paperboard with a low carbon footprint manufactured in Finland by Metsä Board, part of Metsä Group.
SIM Finland Oy has invested in energy efficiency and reducing carbon footprint as a part of their sustainability journey. They have almost 700 solar panels installed on the roof of their factory, allowing them to run the manufacturing using solar energy.
“Sustainability is an important value in everything we do, including our production, and across all parts of the value chain. When we choose our packaging materials, environmental friendliness, as well as recyclability, are important factors. The finished print result also plays an important role as pleasing, and eye-catching aesthetics have great importance for cosmetic packaging,” says Heidi Varjoranta, Sales and Marketing manager at SIM Finland Oy.
“The renewed packaging has a lot of white space, and therefore the paperboard had to be pure white. Thanks to the high brightness of MetsäBoard Pro FBB Bright, the Pantone colours were reproduced accurately, both on the top and the reverse side of the board. The printing was finished with a matt varnish that was enhanced by the excellent surface of the paperboard,” says Lauri Raumanni, Sales manager at Grano Oy, the converter of the packaging range.
MetsäBoard Pro FBB Bright is made of fresh fibers 100% traceable to their origin in sustainably managed Northern forests and available with PEFC or FSC certification.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
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As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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