Metsä Board
Metsä Board’s paperboard selected for the packaging of SensiDO hair products

SIM Finland Oy is a cosmetics manufacturer that emphasizes purity, quality, and design in its products and works with sustainability issues. When the company recently renewed its SensiDO professional hair colour range, it chose a packaging material that mirrored these exacting values. Metsä Board Pro FBB Bright is a lightweight, fresh fiber paperboard with a low carbon footprint manufactured in Finland by Metsä Board, part of Metsä Group.

SIM Finland Oy has invested in energy efficiency and reducing carbon footprint as a part of their sustainability journey. They have almost 700 solar panels installed on the roof of their factory, allowing them to run the manufacturing using solar energy.

“Sustainability is an important value in everything we do, including our production, and across all parts of the value chain. When we choose our packaging materials, environmental friendliness, as well as recyclability, are important factors. The finished print result also plays an important role as pleasing, and eye-catching aesthetics have great importance for cosmetic packaging,” says Heidi Varjoranta, Sales and Marketing manager at SIM Finland Oy.

“The renewed packaging has a lot of white space, and therefore the paperboard had to be pure white. Thanks to the high brightness of MetsäBoard Pro FBB Bright, the Pantone colours were reproduced accurately, both on the top and the reverse side of the board. The printing was finished with a matt varnish that was enhanced by the excellent surface of the paperboard,” says Lauri Raumanni, Sales manager at Grano Oy, the converter of the packaging range.

MetsäBoard Pro FBB Bright is made of fresh fibers 100% traceable to their origin in sustainably managed Northern forests and available with PEFC or FSC certification.

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