Metsä Board’s paperboard selected for the packaging of SensiDO hair products

Metsä Board Pro FBB Bright selected for its sustainability and looks

Metsä Board
Metsä Board’s paperboard selected for the packaging of SensiDO hair products

SIM Finland Oy is a cosmetics manufacturer that emphasizes purity, quality, and design in its products and works with sustainability issues. When the company recently renewed its SensiDO professional hair colour range, it chose a packaging material that mirrored these exacting values. Metsä Board Pro FBB Bright is a lightweight, fresh fiber paperboard with a low carbon footprint manufactured in Finland by Metsä Board, part of Metsä Group.

SIM Finland Oy has invested in energy efficiency and reducing carbon footprint as a part of their sustainability journey. They have almost 700 solar panels installed on the roof of their factory, allowing them to run the manufacturing using solar energy.

“Sustainability is an important value in everything we do, including our production, and across all parts of the value chain. When we choose our packaging materials, environmental friendliness, as well as recyclability, are important factors. The finished print result also plays an important role as pleasing, and eye-catching aesthetics have great importance for cosmetic packaging,” says Heidi Varjoranta, Sales and Marketing manager at SIM Finland Oy.

“The renewed packaging has a lot of white space, and therefore the paperboard had to be pure white. Thanks to the high brightness of MetsäBoard Pro FBB Bright, the Pantone colours were reproduced accurately, both on the top and the reverse side of the board. The printing was finished with a matt varnish that was enhanced by the excellent surface of the paperboard,” says Lauri Raumanni, Sales manager at Grano Oy, the converter of the packaging range.

MetsäBoard Pro FBB Bright is made of fresh fibers 100% traceable to their origin in sustainably managed Northern forests and available with PEFC or FSC certification.

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now


Please enter your comment!
Please enter your name here