Flow Cosmetics selects Metsä Board paperboards for its natural products

Sustainable packaging solutions for cosmetic products

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Flow Cosmetics
Flow Cosmetics chooses sustainable Metsä Board paperboards for its range of natural products

Flow Cosmetics, a Finnish natural cosmetics company, has selected paperboard from Metsä Board, part of the Metsä Group, as its packaging material of choice, for its innovative range of shampoos, body and face soaps.

Metsä Board, part of Metsä Group, is a leading European producer of fresh fiber paperboards and forerunner in sustainability. The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants.

Bar-shaped cosmetic products are ecological to use as well as to transport and store. MetsäBoard Natural FBB was selected for the packaging board for its visual appearance, lightness, and ecology. In addition, the uncoated surface of the paperboard has a pleasing natural look and feel.

Flow Cosmetics soaps

Sustainable solution is a natural choice

“As part of our zero-waste principle, we chose sustainable MetsäBoard Natural FBB board. We wanted to ensure that our products are natural through to the packaging and that they comply with stringent quality requirements,” says Riitta Jänkälä, founder and chief executive officer of Flow Cosmetics. “It’s also important to us that all our packaging boards are recyclable after use.”

According to the press statement, MetsäBoard Natural FBB board is a fresh, lightweight paperboard, and its smooth surface also enables good quality print. In addition to the printing techniques, simple foils were used in the post-processing of the packaging, which gives the final packaging a luxurious look.

“Durable, ecological, and stylish packaging is an integral part of the attraction of a product and gives a good end customer experience. Ecological and sustainable packaging makes the product relevant and significant,” commented Jari Halminen, chief executive officer of Papermark, who manufactured the packaging.

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