Dow, Lucro & Marico collaborate for circular packaging

Partnership to drive adoption of PCR sustainable packaging in India

Screenshot of slide presented at an important webinar in February 2021. Slide Dow
Screenshot of slide presented at an important webinar in February 2021. Slide Dow

Mumbai, India, 22 April 2021, Dow and Lucro Plastecycle, an Indian recycling company, are partnering with Marico to introduce Dow’s post-consumer recycled (PCR) based coalition shrink films for its consumer product flexible packaging. This alliance will help Dow work towards its new sustainability target of stopping waste by collecting 1 million metric tons of plastics to be collected, reused, or recycled by 2030.

Earlier this year, Dow and Lucro signed a memorandum of understanding (MoU) to develop and launch polyethylene (PE) film solutions. Under the MoU, Dow will utilize its industry-leading team of packaging experts, material scientists, recycling equipment, blown film manufacturing, and testing capabilities to help Lucro develop recycled film for various applications. 

Collection, processing and recycling of plastic packaging – from February webinar – Screenshot PSA of Dow slide
Collection, processing and recycling of plastic packaging – from February 2021 webinar – Screenshot PSA of Dow slide

With the addition of consumer products manufacturer Marico, the tripartite association helps Dow’s strategy of enabling a circular economy for plastics. “Sustainability is a long-term commitment and a way of life at Marico. We are constantly working towards making a difference by adopting every possible measure that will propel us further along the road to secure a sustainable future. Furthering our ongoing programs towards integrating circularity principles in product packaging, this partnership with Dow is significant as it enables us to use post-consumer recycled resins that help reduce our carbon footprint,” said Jitendra Mahajan, chief operating officer – Supply Chain & IT, Marico.

The strategy focuses on integrating recycled content into product offerings. This type of lateral recycling attempt tries to enhance the value of recycled materials to extend the overall lifecycle of the original polymer and material inputs from creation to use to disposal. Dow’s virgin resins combined with Lucro’s PCR align with a strategy of designing products for circularity and implementing recycling solutions to provide new life for used plastics. 

“We are pleased to welcome Marico, a leading consumer goods company in the health, beauty, and wellness space, to join us in leading the way in India by offering circular packaging options,” said Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics. “This arrangement places all the valuable stakeholders along the road to sustainability to meet market demands for brands seeking to use more recycled content in their packaging.”

“We have always been passionate advocates for recycling post-consumer waste and believe that there is a lot of value that can be derived from it,” said Ujwal Desai, co-founder and managing director of Lucro. “Collectively between Dow, Lucro, and Marico Limited, we are looking forward to supporting brand owners in meeting their sustainability goals through the development of PCR-based sustainable packaging solutions.”

Screen shot of slide from February 2021 webinar where a practical scheme for the collection of waste packaging, and its recycling was presented comprehensively
Screenshot of slide from February 2021 webinar where a practical scheme for the collection of waste packaging, and its recycling was presented comprehensively



Our view

The webinar of 10 February 2021 pointed to the kind of partnership that has just been announced between Dow, Lucro, and Marico. Notably, the webinar looked at the financial investment needed to take this process forward with the participation of Circulate Capital which seems to have both the financial backing and the expertise to contribute to the process that requires both compensation and motivation of the entire supply chain of plastic packaging.

One thought at the time, that this looked like a reasonable proposition or effort, that could get some lateral recycling done in India. There has been quite a bit of talk over the past five years on plastic waste and one looks forward to this combination of committed companies concretely and meaningfully taking the recycling of plastic packaging and the use of post-consumer recycled material forward.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
Previous articleGEA India lands Creamy Foods project in Khurja in North India
Next articleSIG to build new liquid packaging production plant in Mexico
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


Please enter your comment!
Please enter your name here