Massel innovates with liquid stock range in SIG carton packs

Invests in Signature Full Barrier packaging material

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SIG
Massel is the first company in Australia to launch products in SIG’s aseptic carton packs with Signature Full Barrier packaging material, where the small amount of polymers used is certified and linked to forest-based renewable materials via a mass-balance system. Massel’s popular liquid plant-based stock range will use the innovative packaging material for the first time in Australia. Photo: SIG

Massel is the first company in Australia to launch products in SIG’s aseptic carton packs with Signature Full Barrier packaging material, where the small amount of polymers used is certified and linked to forest-based renewable materials via a mass-balance system. Massel’s popular liquid plant-based stock range will use the innovative packaging material for the first time in Australia.

Massel has a strong commitment to improving the sustainability of its Australian-made high-quality products, which are made from all-natural ingredients. Signature Full Barrier packaging material reduces the carbon footprint compared to a standard pack*, as a result of the substitution of fossil polymers with mass-balanced forest-based polymers made from tall oil – a by-product of paper manufacturing. All three key raw materials are linked to certified responsible sources – paperboard is from FSC-certified forests and other controlled sources; forest-based renewable polymers certified according to ISCC PLUS via a mass-balance system, and an ultra-thin layer of aluminium which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification.

Michael Caine, managing director at Massel, shared, “We always strive to develop benefits through innovation. Starting 2022 with an Australian first by offering consumers of our popular liquid stock range one of the most sustainable packaging solutions, continues our longstanding commitment to improving the overall sustainability of our products. Being 100% Australian-made and owned, Massel continues to adopt innovative solutions that benefit our consumers, the environment, and local economy.”

SIG’s growing Signature portfolio is a ground-breaking answer to increased consumer and industry demand for even more sustainable and responsible packaging. Massel introducing carton packs with Signature Full Barrier packaging material is a pivotal first move for the Australian food and beverage market in terms of pushing the boundaries of sustainability.

Adam Lipscomb, general manager SIG Australia and New Zealand, said, “Our team is excited to begin 2022 with this pioneering launch for the Australian market. We’ve worked closely with Massel to offer one of the most sustainable packaging solutions for its high quality, plant-based stocks and to meet the demand for packaging that is better for both planet and people.

This is a great step forward on the sustainability journey of carton packs in Australia, in addition to the recent announcement of the first dedicated recycling facility for carton packs in the country.”

SIG Australia is keen to partner with more food and beverage companies and grow its sustainable packaging portfolio in different segments within the industry. Liquid dairy and NCSD are particular focused areas of growth in Australia and SIG is looking forward to progressing future partnerships to roll out its Signature portfolio with new and existing customers.

SIG (FSC TM trademark license code: FSC TM C020428) is a systems and solutions provider for aseptic carton packaging. It works in partnership with its customers to bring food and beverage products to consumers around the world in a safe, sustainable, and affordable way. Its technology and innovation capacity enables it to provide its customers with end-to-end solutions for differentiated products, smarter factories, and connected packs, all to address the ever-changing needs of consumers. 

Sustainability is integral to its business and SIG is going Way Beyond Good to create a net positive food packaging system.

Founded in 1853, SIG is headquartered in Neuhausen, Switzerland. The skills and experience of its approximately 5,900 employees worldwide enable it to respond quickly and effectively to the needs of its customers in around 70 countries. In 2020, SIG produced 38 billion carton packs and generated EUR 1.8 billion (approximately Rs 15,443 crore) in revenue. SIG has an AA ESG rating by MSCI, a 13.4 ESG Risk Rating (low risk) score from Sustainalytics, and a Platinum CSR rating by EcoVadis. 

*Results based on ISO-compliant life-cycle assessment CB-100732c:

https://cms.sig.biz/media/4440/sig_lca_signature_addendum-combiswift-plus.pdf )

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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