Innovative start-ups get ready to launch with SIGcubator

SIG opens next round of SIGcubator applications

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SIG
One start-up business that applied to SIG’s SIGcubator program in an earlier round is The Good Pea Co based in the UK, who was sponsored by SIG to have its pea-based milks test-filled in SIG’s unique carton bottle combidome 1,000 milliliter at co-packer Framptons. Framptons will now be the co-manufacturer of The Good Pea Co as the company gets ready to launch its two new SKUs – Original and Barista. Photo SIG

With start-up companies already benefiting from SIG’s SIGcubator accelerator program, SIG is once again offering new food and beverage innovators an amazing no-strings opportunity to get their exciting new product idea to market. Interested start-ups can apply now at no cost via www.sigcubator.com until 28 February 2022.

This is the fourth time SIG has opened-up its SIGcubator accelerator program to forward-thinking food and drink start-ups and small businesses, eager to partner with SIG at no cost or obligation, to help launch their products. It is these small entrepreneurial start-ups who are increasingly driving industry innovation and value creation. However, many don’t have the volume to produce big batches with co-packers or the expertise and financial ability to invest in their own production plant. This is where SIG can offer an incredible opportunity.

Vandana Tandan, country manager, SIG India, said, “The SIGcubator program is testament to SIG’s focus on continued innovation, and through it, we have been a part of the success journeys of several groundbreaking startups. India’s growing market, massive customer base, and changing customer choices have been the driving force behind its flourishing startup sector in the country. 

“As such, SIGcubator offers a particularly lucrative opportunity for small and medium businesses to receive the guidance and backing of SIG’s proven know-how and experience in the industry. With the goal of nurturing and encouraging entrepreneurship defined by sustainability, differentiation, and value creation, we invite applications and look forward to working with small companies, start-ups, and entrepreneurs that match our vision.”

One start-up business that applied to SIG’s SIGcubator program in an earlier round is The Good Pea Co based in the UK, who was sponsored by SIG to have its pea-based milks test-filled in SIG’s unique carton bottle combidome 1,000 milliliter at co-packer Framptons. Framptons will now be the co-manufacturer of The Good Pea Co as the company gets ready to launch its two new SKUs – Original and Barista.

Suhani Bhudia, co-founder of The Good Pea Co shared, “Thanks to SIG and the huge support from its SIGcubator program, especially the initial cost-free test filling in SIG’s combidome carton bottle, we are now ready to launch our two new healthy and sustainable plant drinks to market with co-packer Framptons.

“SIG’s sponsorship will enable The Good Pea Co to produce samples for potential retailer listings and boost brand awareness at vegan festivals and pop-ups. SIGcubator has been a game-changer for us, as we went from cooking up pea recipes in our own kitchens at home to launching our first commercially scalable products with Framptons. I would highly recommend submitting your idea to SIG’s SIGcubator program, as the result could be so pivotal for your business too.” 

SIGcubator takes innovative start-up ideas on a ‘consumer-centric’ journey, from testing prototypes in SIG’s test centre in Germany, through to a successful launch to market. SIG is there to help at every step, giving expert advice, consumer-focused insights, and access to its extensive global network within the food and beverage industry.

Anna Rabanus, Global Category manager at SIG said, “The team at SIG is excited to begin 2022 by offering more start-ups invaluable help with getting their innovate product ideas to market. It’s been incredible to see how our SIGcubator program has helped small companies over the past three years, from Grounded in the UK with its plant-based drinks in SIG’s combidome carton bottle, to Tiptoh in Belgium with its range of pea protein-based drinks in our combiblocMidi 1,000-milliliter carton pack. 

“Grounded, for example, are now producing in the UK and have recently launched with online retailer Ocado in the UK. Watch this space for upcoming launches from The Good Pea Co and Bear Paw Drinks, who has already won an award for one of its plant-based coffee creamers. We can’t wait to see what new ideas are out there and then to start engaging with these start-ups to foster successful future partnerships.” 

SIG
With start-up companies already benefitting from SIG’s SIGcubator accelerator program, SIG is once again offering new food and beverage innovators an amazing no-strings opportunity to get their exciting new product idea to market. Photo SIG

SIG partnering with start-ups and co-manufacturers brings opportunities to all three parties – SIG’s expertise, filling capabilities, and industry network help talented start-ups launch innovative concepts, which can then be commercially filled at one of SIG’s co-packing partners. This creates space for further innovation to assure a speedy launch to market. For co-packers, such partnerships help them enter and experience new and attractive beverage categories and grow these innovative segments in the future. For SIG, working together with forward-thinking food and beverage start-ups is key to driving innovation and value creation.

Food and drink start-ups can apply now at www.sigcubator.com. All ideas are welcome – as the famous saying goes “mighty oaks from little acorns grow”. SIG can also be contacted directly at sigcubator@sig.biz after the closing date.

SIG is a systems and solutions provider for aseptic carton packaging. It works in partnership with its customers to bring food and beverage products to consumers around the world in a safe, sustainable, and affordable way. Its unique technology and innovation capacity enables it to provide its customers with end-to-end solutions for differentiated products, smarter factories, and connected packs, all to address the ever-changing needs of consumers. Sustainability is integral to its business and it is going Way Beyond Good to create a net positive food packaging system. 

Founded in 1853, SIG is headquartered in Neuhausen, Switzerland. The skills and experience of its approximately 5,900 employees worldwide enables it to respond quickly and effectively to the needs of its customers in around 70 countries. In 2020, SIG produced 38 billion carton packs and generated EUR 1.8 billion (approximately Rs 13,449 crore) in revenue. SIG has an AA ESG rating by MSCI, a 13.4 ESG Risk Rating (low risk) score from Sustainalytics, and a Platinum CSR rating by EcoVadis.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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