IMS Technologies partners with Reifenhäuser India

Reifenhäuser India adds IMS Technologies to portfolio

Goebel slitter rewinder at K2019 in Dusseldorf Photo PSA
Goebel slitter rewinder at K2019 in Dusseldorf Photo PSA

IMS Technologies, the manufacturer of Goebel slitter rewinders, will now be partnered in India by Reifenhauser India. Starting July 2020, Reifenhäuser India will represent IMS’ Goebel, a leading supplier of slitter rewinders, automatic unwinders and rewinders, and inspection machines for the primary and secondary converting segments.

Considering the rapid growth of the converting business in India, it is necessary for the Group to strengthen its presence in the country further and refine its market penetration strategy. Thanks to this partnership, we will be able to improve our support to the existing customers and to approach the new ones more effectively,” said Marino Ferrarese, Group Sales and Marketing director.

Goebel slitter rewinders are well known in the converting industry for their precision and very narrow width specialty applications for all times of films, laminates, aluminum, and special papers. In addition, LAEM IMS twin-shaft slitter-rewinders for flexible packaging, compact slitter rewinders, and Rotomac food wrapping equipment will be offered to the Indian market through Reifenhauser India.

Manish Mehta, co-founder of Reifenhauser India Marketing Photo PSA
Manish Mehta, co-founder of Reifenhauser India Marketing Photo PSA

Reifenhauser India is a 26-year-old joint venture of the Manish Mehta family and Reifenhauser Germany, that sells and services into India first of all, Reifenhauser technology and blown films lines. It also represents more than two dozen leading global brands, including Comexi, AVT, Totani, Pelican, and Bobst label presses. With over 65 employees and 27 engineers in its team, the company has offices in Delhi, Kolkata, Pune, Hyderabad, Chennai, Bangalore, and Ahmedabad.

Speaking about the new partnership, Manish Mehta said, “IMS Technologies with its brands Gobel IMS, LAEM IMS, and Rotomac represents state-of-the-art technologies in the slitting, rewinding and packaging fields. We are very proud to be their representatives in the Indian market.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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