AIPIA Virtual Congress – 10 September 2020

Stay at home to attend the biggest Smart Packaging event of 2020

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The AIPIA Virtual Congress on 10 September is gathering steam
The AIPIA Virtual Congress on 10 September is gathering steam

Perhaps not the reality of a face to face Congress this year, but already the AIPIA Virtual Congress on 10th September 2020 is shaping up to be the best Smart Packaging encounter of the year! More than 30 speakers and 22 booth holders (already) in the presentation area means there is a real buzz of expectation.

As well as all the normal fun of an exciting program of speakers, including two major Brand Owner Challenges by Takeda and Kraft/Heinz, delegates will be treated to and can participate in, panel Q&As on some current ‘hot’ topics as well as Live Technology Streams and top-notch Keynotes.

“We have decided to experiment with some really interactive sessions,” explains Eef de Ferrante, managing director of AIPIA. “One panel will take as its theme the challenges facing the Smart Packaging sector and why things are not happening faster for some of the technologies. Another will explore ‘circularity’ and how our sector fits into the sustainability equation.”

Familiar names already lining up in the demonstration area include Aptar, AsahiKASEI, Digimarc, Kezzler, Systech, Toppan, and Zappar. But they are also joined by several new faces such as Inspectron, Jenton Dimaco, Sincpress, and Syntegon (the new name for Bosch Packaging). “This list is by no means complete,” says Martine Groeneveld, in charge of booth sales at AIPIA. “More companies will join us very shortly and take the total of participants to our limit of thirty,” she confirms.

Both GS1, which is sponsoring the event, and NFC Forum will hold panel sessions about scalable implementation of Smart Packaging technologies. Several research organizations, such as Aarhus University (Extended User Interface with NFC) and MIT (Continuous Transformation) are slated to give Technology Stream broadcasts.

“As usual our program is developing on a daily basis,” explains Dick de Koning, Chairman of AIPIA’s Advisory Board. “ We will update the list of presentations in real-time to ensure potential delegates have the most up-to-date information about why they need to book now,” he adds.

“With delegate fees of just €295 to attend the ‘live’ event on 10th September and the opportunity to revisit the Congress over the following month as part of the package, we believe this is a great deal for everyone involved in moving the Smart Packaging sector forward,” concludes de Ferrante.

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The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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