Toppan at the AIPIA World Congress, Amsterdam

Toppan Printing, a provider of communication, security, packaging, décor materials, and electronics solutions, presented its latest security solutions for intelligent packaging at the AIPIA World Congress 2019. The AIPIA Congress took place on 18 and 19 November 2019 at the Amsterdam Conference Centre Beurs van Berlage, Amsterdam. Toppan demonstrated how its security and packaging solutions make connected products a part of the digital transformation in packaging. The solution entails integrating an NFC tag into every product to give it a digital identity that facilitates connection to the internet, links to customers at every point of the product’s journey, and dynamic solutions for brands and end consumers. Connected products enable authentication, traceability, and consumer engagement. This means that brands can introduce product verification, protect against refilling and tampering, monitor the supply chain in real-time, prevent gray market distribution, and engage with consumers directly to enhance the value of feedback and improve digital marketing strategies. Roland Lartigue, business development director at Toppan Europe Toppan showcased NFC-enabled solutions for wine and spirits, cosmetics and cosmetics packaging, and an…

Choose your subscription to read more