Avery Dennison completes acquisition of Smartrac’s RFID Business

Smartrac now an Avery Dennison company

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Avery Dennison completes acquisition of Smartrac
Avery Dennison completes acquisition of Smartrac

Avery Dennison Corporation announced that it completed the acquisition of Smartrac’s Transponder business, for the purchase price of €225 million, subject to customary adjustments.

Smartrac is a leading innovator in the development and manufacture of RFID inlays. It has strong research and development capabilities and a proven track record for developing and commercializing effective, high-value and high-quality RFID products. Smartrac is now an Avery Dennison company.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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