Schutzen appoints Azelis as its distributor for Indian market

Azelis to focus on the distribution of two innovative actives

Schutzen Chemical Group appoints Azelis as preferred distributor for personal care and paint coating markets in India. Photo - Schutzen Chemical Group

Schutzen Chemical Group, a specialty chemical manufacturer, has announced the appointment of Azelis, a global distributor of specialty chemicals and food ingredients as the preferred distributor for its personal care and paint coating markets in India.

Azelis will focus on the distribution of two innovative actives from Schutzen — the tamarind based active for hair and skincare, and the anti-viral, anti-microbial, anti-fungal active which is safe and free of hazardous chemistries.

Schutzen has developed a hair and skin conditioning product derived from Tamarindus indicia seed polysaccharide, a more sustainable option than ubiquitous chemistries like Polyquaternium -10 and cationic guar gum.

Further, as a response to the Covid-19 crisis, Schutzen developed and deployed an anti-viral, anti-microbial, and anti-mite active for home and personal care markets and paint coating market. The Biocide is an active which is free of hazardous chemistries.

“Azelis’ market presence, formulation development capabilities and customer centric approach proved crucial in our decision to choose them as a partner. We sensed Azelis to be a very supportive and humble organization,” Raj Mahendra Tanna, founder, and director, Schutzen Chemical Group, said. “They exhibit a genuine focus on solving challenging customer problems. We are confident that Azelis India will make an excellent partner and significantly add to our growth and brand equity.”

Commenting on the partnership, Aparna Khurana, managing director Azelis India says, “Schutzen offers highly innovative products in line with the market demand for our key markets of personal care and case. Their new launch, the anti-viral, anti-microbial, anti-fungal active, a clean and safe hygiene solution, is a great demonstration of their adaptability to the market demand, making their portfolio continually attractive. We are delighted about this partnership as it offers new product development opportunities for our customers. Azelis will do its utmost to boost Schutzen’s penetration across India and grow the number of customers in case and personal care.”

Personal care and paint coating markets for India

According to the press release, Schutzen has chosen Azelis India as one of its key distributors due to its strong market presence, formulation development capabilities, and support towards all spectrum of customers. This distribution agreement enables the Group to optimize its distribution network. Both companies share a strong focus on innovation and technical service to customers based on expert knowledge and business support, sustainability, transparency, and constructive collaboration.

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