Unwrapping opportunities of digital packaging

Digital as a mainstream printing is still miles away!

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Digital Packaging
Coca Cola embraces personalization and employs digital printing technology to make it happen. Photo - Drupablog

An effective package tells a story, creates an emotional engagement with consumers to deepen their connection to a brand. While digital packaging is still a relatively new phenomenon, we see more and more packaging to interact with our smartphone. In the Covid crisis, this eCommerce is also driving consumer engagement…

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Mandeep Kaur
Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.