Unwrapping opportunities of digital packaging

Digital as a mainstream printing is still miles away!

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Digital Packaging
Coca Cola embraces personalization and employs digital printing technology to make it happen. Photo - Drupablog

An effective package tells a story, creates an emotional engagement with consumers to deepen their connection to a brand. While digital packaging is still a relatively new phenomenon, we see more and more packaging to interact with our smartphone. In the Covid crisis, this eCommerce is also driving consumer engagement…

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