Xaar presenting at Futureprint and Pack Summit

Staying relevant for packaging in an ever-changing world

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Xaar
Xaar to highlight inkjet's growing significance for packaging at the FuturePrint & Pack Summit photo graphicdisplayworld

Xaar is presenting at this month’s FuturePrint and Pack Summit just how, within the world of packaging, inkjet is now truly coming of age.

The presentation, by Graham Tweedale, general manager of Xaar’s Printhead Business Unit, will form part of this hybrid event, taking place live on 11th November in Cambridge, with digital content streamed globally on a weekly basis from November 18. 

Titled, ‘Staying relevant for packaging in an ever-changing world’, Graham will show how recent innovations and Xaar’s ImagineX platform, are driving its importance as an effective, transformational technology for the printing of packaging. 

Xaar – Vision and Development

Building on Xaar’s vision that strives to create “a world where you can print anything you can imagine”, Graham will set out an array of recent developments that will help put inkjet at the forefront of the packaging industry’s thinking. 

From lightning print speeds of up to 48kHz at 100 metres per minute and the use of ink and fluid viscosities up to 100cP to adding embellishments for the latest in personalisation and tactile, high-end packs, Xaar’s inkjet technologies are opening up a host of new opportunities for the packaging industry. 

“Xaar’s ImagineX platform has been instrumental in the development of genuinely practical innovations that address and overcome some of the long-standing roadblocks in the application of inkjet in the packaging sector,” said Graham.

“It is clear that inkjet has much to offer in driving customer pack experience and now is the time for the sector to embrace this technology’s true potential. I very much look forward to sharing this insight at the FuturePrint & Pack Summit and being a part of what should be a fascinating event.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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