New plant brings narrow-web, gravure printing under one roof

Mudrika aims to be among the top three label players in India

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Gallus’ Karin and Ferdinand Ruesch inaugurate Mudrika’s new plant. Photo PSA

The 50,000 square foot plant, which was inaugurated by Gallus’ Karin and Ferdinand Ruesch on 7 March 2016, has six Gallus presses out of the total 11 that operate in the premises. The new plant consolidates the label business under one roof. Before moving to the new plant, Mudrika’s flexo and gravure operations were based out of two different plants in Vasai. It was in 2015 that the management began the process of consolidation. “Mudrika has been a very aggressive company and the fact that there are six Gallus presses here speaks volumes about our relationship,” Patkar said.

Targeting top three players in the label business
Mudrika was already among the top five players in the label industry but with the new investment cycle that began last year, the company now has an ambitious plan to break into the top three. “We have the capacity, capability and confidence. Mudrika will now aim to be among the top three label players. After bringing all narrowweb and gravure printing under one roof, we expect better synergies in our operations,” Manish Desai said. The company added Gallus ECS 340, its sixth Gallus, last year and the combined installed capacity now stands at 50,000 square metres a day.

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Mudrika Labels, Gallus, Gallus ECS 340, flexo printing, self-adhesive labels, gravure operations, Manish Desai, Samir Patkar, Ferdinand Ruesch

The company also bought a Gallus EM 280 last year before they bought the ECS 340. “It was our customers who pushed us to buy the ECS 340. The kind of jobs they were offering needed such investment,” Desai said about the reason for buying the ECS 340 after investing in five EM 280’s before that. “Apart from having qualities such as short changeover time, lower wastage, buying ECS 340 was a part of our upgradation in technology. Customers are now intelligent and demanding.” Mudrika generally operates at 75% of capacity because there exists a seasonal demand in the label industry. Explaining the reason for having this spare capacity, Desai said, “The 25% spare capacity is very important because of certain demands that arise seasonally. For example, there is a spike in jobs from our customers in the agricultural sector during the monsoon season. We need to meet the demands of such customers. In a competitive environment it is important to have such spare capacity.”

Focus on systems
Desai agrees that investment in physical infrastructure is vital but investment in systems is equally important. A large number of companies do pay a lot of attention on how to maximize optimization of their machines. Having recognized this fact, Mudrika will be going for massive investments in 6 Sigma, Kaizen, ERP and SAP in the next five to six months. “You can have machines but it is the systems that will tell you how to utilize them optimally and efficiently,” Desai stated. In 2016, the company also plans to invest in an ink matching system and build a full-fledged prepress department.

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