Archroma presents sustainable solutions for the packaging industry

Safe, efficient and enhanced paper

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Archroma
Bright N' Safe brings together high whiteness and brightness with food safety for FDA compliant packaging, with improved control and reduced slowdowns in production

Archroma, a color, and specialty chemicals provider, launched its latest solutions for the paper and packaging industry at Paperex 2019. Under its slogan ‘The Archroma way – safe, efficient, and enhanced, the company launched four new products at the exhibition.

Bright N’ Safe is an FDA compliant solution for paper food packaging. Hold Tight is a solution for improved fiber retention and bonding. Print It Bright makes paper whiter and brighter, making the prints sharper and vibrant. Lastly, Smart White provides high whiteness for quality paper with less resource usage.

Wai Kit Cheong, head of sales, Packaging and Paper Specialties, Asia, Archroma, said, “Sustainability and efficiency are hot topics in the paper industry. Our new products are aimed at minimizing the usage of resources, improving production, and enhancing the product for our customers and for end-users as well. In India, the scarcity of water is a concern. Consumers are now willing to pay slightly more for a product if it is produced in an environmentally friendly way. Hence, not only do we provide efficiency and enhancement in our product, but we make our production process more sustainable and efficient. We ensure that we use less freshwater. When you produce a highly concentrated product, you require less freshwater, which equals to less discharge in the environment. This is a material balance. It is one part of how we optimize our production process.”

He added, “There is a lot of talk about sustainable food packaging in India. The government is urging manufacturers to find an alternative to plastic. For example, paper cups have a coating of PE for water and grease barrier properties. With our water-based solutions, it can be made sustainable. We have many projects going on in India.” Cheong affirmed that the plastic ban in India is a good time for the company to provide alternative solutions to the market.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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