IppStar Survey – Webinars, optimism and recovery in the times of Covid-19

A survey of printers, converters and brand owners

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Consumption in the time of Covid-19 Photo News8Plus via Internet

Currently, we at IppStar are doing an electronic and phone call survey to know the effect of the Covid-19 lockdown in India on the printing and packaging industry and the perception of the industry’s emergence from this disruption. With your cooperation, we plan to make the results public by 10 May 2020.

From the two webinars that I have participated in concerning the print and packaging industry, I have found on the one hand wild optimism and the usual stuff about the bright future. On the other hand, there has been some realism based on how little we really know about Covid-19 and its potential spread and implications in India. There are all kinds of undercurrents such as financial help from the government, the costs of hygienic precautions in the workplace, the health and safety of workers, and the rate at which the economy will come back to what is being called “the new normal.”

Give us three minutes of your valuable time. Here is the link to the quick digital survey
https://forms.gle/kzZPvYrYQoT6a9Lb6

IppStar (IPP Services Training and Research Pvt. Ltd) is the leading market research company that provides on the ground and face to face research, training and consultancy to the printing, packaging and publishing industry in India. From time-to-time, we do small web-based surveys supported by our research executives to understand the current scenarios and upcoming industry trends. Since we have probably talked to you numerous times over the past 20 years and asked you many questions in confidence you can expect a call from our two full-time researchers who may have even met you in the past and visited your plants. This is the first time that they cannot actually travel across the country and come and see you so it would be good if you can answer our questions online.

Results of IppStar Survey of brand owners, printers & converters on recovery from Covid-19 lockdown

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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