Innovation comes in many forms

Improving packaging functionality is key to Verstraete IML’s innovations

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Verstraete IML
Photo - Verstraete IML

At Wolf Plastics, the philosophy is to keep the eye firmly focused on the market, and always to continue developing. Thus, the company does not wish merely to produce containers that can be filled, but also to satisfy highly individual needs with those containers. Taking a look behind the scenes at its latest product development shows how collaboration between producers, customers, and suppliers can have amazing results. At first glance, the task appeared quite simple – it entailed developing an innovative range of robust, perfectly-shaped buckets for construction products, and putting them on the market in record time. However, they were not talking about just any 08/15 bucket, but a model that could ‘perform any role.’  How it all started Oliver Baumgärtel, the key account and product manager at Wolf Plastics, explains the collaborative aspect of the new injection-molded bucket as follows – “At the preparatory phase of this project, we integrated the customer’s ideas with the know-how of our production unit. The client’s ideas proved so useful at this planning stage because they showed…

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