Holostik India showcased its anti-counterfeiting solutions for various packaging and labeling applications at the recently concluded Propak Mumbai 2023. Holostik India is a leading manufacturer of security optically variable devices (OVDs) or holograms. The company also manufactures the Optashield, which is based on custom holographic technology and displays two different colors at two different viewing angles.
With advancements in technology, the fight against counterfeit products requires continuous innovation, and Holostik India seeks to contribute to this effort through its range of holographic and anti-counterfeiting solutions.
“We promoted our anti-counterfeiting solutions at Propak. These are mainly for brand owners in segments such as pharma, FMCG, etc. We talked about UV-embossed folding cartons, holographic films, and security labels, among other solutions. We cater to brand owners in pharma, FMCG, automobiles, and agro-industries,” said Manish Tripathi, head, of marketing and communications, Holostik India.
Good response at the show
Participation in events such as Propak is important for companies such as Holostik to connect with brand owners and decision-makers across industries such as pharma, FMCG, automobiles, and agro. The positive response received from previous events like Propak Bangalore 2022 highlights the growing interest and demand for effective anti-counterfeiting solutions in various sectors.
“Holostik participated in Propak Bangalore 2022 and got a very good response. That is why it decided to participate in Propak Mumbai 2023. At the Bangalore edition last year, we got a very good response from brand owners in pharma and automobiles. So, we decided to exhibit at the Mumbai editions in 2023 as well,” Tripathi said.