Holostik’s security solutions at PackPlus 2023

'Anti-counterfeiting an ongoing game where you keep innovating' – Ankit Gupta

Holostik's joint managing director, Ankit Gupta (fourth from left) with his team at the Holostik stand at PackPlus 2023. Photo PSA

Holostik – an anti-counterfeiting solutions company with a whole gamut of products on the security side and on the packaging side – showcased its holograms of different generations and security labels at the PackPlus exhibition held from 10 – 12 August 2023 at New Delhi’s Pragati Maidan.

Holostik’s stand talked about its digital solutions, Utopia, where the company has created a lot of modules around traceability solutions, warehouse management, and loyalty management. Holostik’s joint managing director, Ankit Gupta, said it is a completely in-house company in the sense that on one side, they have production and on the other side, there is software development. On the packaging side, the company has wider web white belt films that are used by monocarton players in different packaging applications, ranging from aesthetic to security.

3D labels is a niche product where they are doing a lot of printing, over-printing, and over-holography, Gupta told Packaging South Asia. There’s a lot of holography and there’s a cost of printing on top of it.

There are specific applications around cosmetics and other applications where the brand wants both aesthetics and security, especially keeping in mind that they want to combine it beautifully keeping the entire look and feel intact. It’s not just security, it’s not just packaging – they want everything together.” 3D labels are picking up very well, he said.

First, we (Holostik) were holographers to the nation, then we became holographers to the world, and then we became your authentication solution partner. Now we are ‘authenticating supply chain securing lives’,” Gupta said, adding the tagline narrates the whole story of Holostik.

According to Gupta, there is holography on one side; and then security inks and security printing coming from patterns; variable data from barcodes, QR codes, and alphanumeric numbers, and then the whole digital side where you integrate the physical to the digital. “In digital, you are able to create a traceability solution of tracking and tracing the supply chain from manufacturing to retail all the way to the consumer.”

They have an application called SureAssure on the App Store and Google Play, where people can authenticate the product before buying as long as the brand is working with the company, he said.

Anti-counterfeiting is an ongoing game, so we have to keep innovating. That’s the name of the game. Even now, I’m working on technology that I’m potentially going to launch in 2025. At Holostik, we always have to think two years in advance if not more – it’s a constant innovation game. I think of us as a system integrator who’s able to combine these different technologies, bring it together at the right price point for a consumer and a brand to use,” he concluded.

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