Manish Tripathi, head of Marketing & Communication, Holostik at the company's stand at Pack Plus India 2022. Photo PSA

Holostik, a supplier of security packaging and labels, displayed its range of solutions at the recently concluded Pack Plus India 2022 in New Delhi and the ProPak India 2022 held from 21 – 23 September in Bengaluru.

It is a provider of holographic products for anti-counterfeiting for several industries and specifically for pharma, FMCG, and automobiles. Its hologram products as well as the security holograms with QR codes and 3D labels and films can connect goods and package with supply chain and loyalty management programs. With ‘Authenticating Supply Chains, Securing Lives’ as its tagline, Holostik helps companies in maintaining complete supply chain visibility.

“We are the anti-counterfeiting experts. These exhibitions are mainly to showcase our expertise and since the industry is growing, we are pleased with the response we are receiving. There were no platforms available like this for a couple of years due to the Covid-19 pandemic. As trade is opening up, we are getting very good results. Many companies are asking for solutions. Surprisingly, small companies are also interested in using smart packaging solutions such as holograms or 3D labels to secure their products. Brands understand that when they have secure products in the market, they can automatically enhance their revenue, and improve their prospects in the market,” says, Manish Tripathi, head of Marketing & Communication, Holostik.

R&D leads with manufacturing plants across the country

Holostik continues to invest 5% of its overall revenue in R&D, which is based in Greater Noida. Across India, it has five manufacturing plants – two in Rudrapur (Uttarakhand), one in Greater Noida, and one each in Chennai, and Kolkata. The company has 10,000 plus customers globally with a presence in more than 90 countries. These include Honda, Hero, ITC, Unilever, Patanjali, SBI, Lupin, Asian Paints, Bridgestone, and Bisleri who are among the leading customers they have across 10 major industries. 

Tripathi feels that awareness on the end user side is still lacking, which the pioneering company keeps working on as a primary responsibility. He says that according to market insiders, 20 % of the products in India are fake. In the pharmaceutical sector, counterfeiting is almost 10 – 11 %, according to WHO. “You can assume that if a company has a turnover of more than Rs 5,000-10,000 crore, then 20-55 % of their projects are counterfeited. Forget about the revenue model, forget about the supply chain, these fake products cost lives. If I buy the wrong medicine, it can cost me my life,” Tripathi says, adding, “We are a GS1 certified company, so we are able to cater to all the pharmaceutical companies across India.”

New innovations in track and trace

A 3D label produced by Holostik. Photo PSA

End-users cannot always trust a brand because of the fear that it may be counterfeit. Holostik is planning to implement its own mobile app currently under development. When downloaded on your smartphone, you can just use it to scan and check for authenticity. Its 3D label is basically using embossing and UV technology. The USP of Holostik’s 3D label is that it cannot be copied anywhere. Nutraceutical and protein powders are suffering losses due to counterfeit products and now we are supplying 3D labels to them. An end user can easily differentiate an original from a counterfeit and the brand owners seem to be pleased. 

The Holostik stand at Pack Plus India 2022. Photo PSA

In 1991, when the company started, it was producing simple holograms in the form of a sticker. It is now bringing in a sixth-generation technology called Optashield, introduced just three months ago. “Most of the pharma companies are keen to invest in this technology,” confides Tripathi.

“I think the next couple of years are very important for companies like us and that is why we are very aggressive in the market. We are participating in many exhibitions where we can interact with more prospective customers directly. Although we have our back-end marketing team, this kind of platform is very important where we can strengthen the customer base, discuss our solutions and showcase our products physically,” he adds.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here