Avient to facilitate use of recycled plastics in packaging applications

Introduced PCR Color Prediction Service for polyolefins and polyethylene terephthalate (PET) resins, and new polyolefin antioxidants

79
Avient
Crushed plastic on green gloved hand. Reuse of plastic. polymer beads. Scraps obtained from plastic waste. The world's plastic reduction policy. Scraps plastic on white background. Photo Avient

Avient a provider of specialized and sustainable material solutions and services, recently introduced its breakthrough PCR Color Prediction Service for polyolefins and polyethylene terephthalate (PET) resins, and the company’s new polyolefin antioxidants, Cesa Nox A4R additives for recycling. These sustainability solutions are specifically designed to improve the customer experience of working with post-consumer recycled (PCR) content for materials used in packaging. Both align with the eight ways Avient helps customers be more sustainable.

“Avient is fully committed to increasing opportunities to expand the use of recycled polymers, addressing any barriers that arise either during the recycling process or when customers want to incorporate PCR content into existing or new applications,” said Norbert Merklein, vice-president and general manager for the Europe, Middle East and Africa regions of Color, Additives and Inks at Avient. “Our Cesa Nox A4R Additives for Recycling, together with the PCR Color Prediction Service, help overcome these roadblocks. These are two new ways Avient is contributing to the circular economy and empowering customers to meet their sustainability goals.”

Calculating the Color Gamut

The PCR Color Prediction Service, helps brand owners understand what colors are achievable based on the amount of PCR used. It uses sophisticated technology to determine – through prior color matching – if colors are feasible in a new application that incorporates PCR content. A first of its kind for the plastics industry, this internally developed solution also calculates how much PCR content can be added to an existing application without affecting its signature color.

Using proprietary software, Avient experts measure resin characteristics to identify the gamut of colors that can be successfully reproduced in a specific PCR-based material. This premium service simplifies and accelerates the selection of preferred colors for polymers with PCR content, avoiding time-consuming trial and error. By speeding the evaluation process, the service also gives greater flexibility to customers that may need to switch from one PCR content source to another, which is especially important due to today’s supply variability.

Increasing the Stability of PCR Content

Avient’s new Cesa Nox A4R additives for recycling are based on a special formulation that protects post-consumer polyolefins against oxidation, which can lead to defects like black spots, gels and discoloration. The antioxidant can be added to PCR content early in the recycling process or incorporated in virgin resin to prepare it for future recycling.

Cesa Nox A4R additives for recycling deliver excellent value. They use a let-down ratio that is half of what is required for standard antioxidants. Applications for polyolefins stabilized with this additive include packaging, automotive parts and consumer goods.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
close
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here