Avient’s new rejoin PCR masterbatch for polyolefin packaging

Avient introduces PCR masterbatch for sustainable polyolefin packaging applications

New Rejoin PCR Masterbatch can be used for polyolefin packaging in a range of customizable colors and special effects

CLEVELAND, OH, U.S.A – March 15, 2021 – Avient, a premier provider of specialized and sustainable material solutions and services today, announced the rejoin PCR masterbatch launch on polyolefin packaging applications. Made with post-consumer recycled (PCR) polyolefin as a carrier resin, rejoin PCR masterbatch can enable a bottle or part to be manufactured from 100 percent PCR.

Until now, masterbatch has generally been made using virgin material as a carrier resin. It means that the finished product would contain 3 to 5 percent non-recycled plastic at typical let-down ratios. With major consumer goods companies actively defining 100 percent PCR polyolefin packaging’s sustainability goals, Avient has responded by developing rejoin PCR masterbatch in customizable colors and special effects.

Bob Lee from Avient commenting on sustainability

“We understand that many consider the use of colorants and additives that rely on virgin resin carriers to nullify the claim of 100 percent PCR, so we worked to develop a solution that could help our customers deliver fully on their sustainability commitments,” said Bob Lee, marketing director, Color & Additives Asia at Avient. “This leading-edge product answers a growing industry need and demand.”

Rejoin PCR masterbatch combines pigments and functional additives into a single solution without negatively affecting color or mechanical properties. It can be added during production using standard equipment with little to no impact on processing and allows for the end product’s full recyclability.

Rejoin PCR masterbatch is commercially available in major global markets.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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