Cosmo Films re-branded Cosmo First

Beyond films into specialty chemicals and D2C Pet care

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Cosmo Films
Ashok Jaipuria, chairman and managing director, Cosmo First. Photo Cosmo Films
Cosmo Films, one of the global leaders in films for packaging, labeling, lamination, and synthetic paper and an emerging player in specialty chemicals, polymers, and pet care recently announced its new brand identity, Cosmo First.
 
The strategic decision comes considering the company’s business activities have expanded beyond films into specialty chemicals (master-batches, coatings, and textile chemicals) and D2C Pet care. The rebranding reiterates the value of Cosmo and strengthens its focus to create a better life for the people, the world, and the community we live in, built on trust, empathy, and compassion. Cosmo First stands for a four-decade young Indian business conglomerate that thrives on innovation to unlock value in diverse sunrise sectors such as polymer, specialty chemicals, and D2C pet care.
 
Talking about the rebranding, Ashok Jaipuria, chairman and managing director, Cosmo First said, “Cosmo at its core has always been pioneering revolutionary innovations to create a better life. All through our journey, we have prided ourselves in our ability to provide industry-first niche solutions in the areas of packaging, lamination, and industrial and labeling applications. We have made inspiring diversifications into specialty chemicals, consumer care, and D2C retail, aiming to be a pioneer in these previously fragmented industries.”
 
“We would like to be the first choice for all our stakeholders and will strive hard to always stay ahead of the curve to provide industry-first solutions,” he added.
 
With its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through innovation, excellence, collaboration, integrity, and customer-centricity.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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