Monarch Graphics – ‘Crafting Smarter Labels’

Interview – Bhrigav Jain

Monarch Graphics – ‘Crafting Smarter Labels’
Bhrigav Jain, techno-commercial director at Monarch Graphics

Monarch Graphics in Noida in Delhi NCR is a leading label manufacturer. An innovator in the industry, the company has been focused on using best business practices to manufacture labels that meet global standards for several years. The organization has been promoting the use of sustainable and environmentally friendly practices like the use of food-grade inks, APEO NPEO free adhesives, and FSC certified materials.

Monarch Graphics mainly uses flexo printing technologies to produce product labels and specializes in making security seals and anti-counterfeiting labels. Monarch’s customers comprise leading FMCG, cosmetic, nutraceuticals, automotive, electronic brands to whom it provides bespoke and specialty labeling solutions. Monarch Graphics’ motto is ‘Crafting Smarter Labels.’

We recently visited Monarch Graphics and met Bhrigav Jain, its techno-commercial director. Talking about label inputs and pressure-sensitive label stocks, Jain said that customers increasingly focus on sustainable solutions. “The brand owners are asking for FSC-certified materials to achieve their sustainability goals. The industry also seems to be looking to diversify its product portfolio between paper-based materials and film-based materials to reduce its carbon footprint.”

He also feels the brand owners need to also look into the finer subjects like inks being consumed in their labels, the possible reduction in a number of colors, and the use of REACH compliant raw materials by convertors.

When we asked him about the Covid-19 impact or what challenges Monarch Graphics faced during the pandemic, he admitted, “Last year was a bit challenging for us, but the kind of product portfolio we have and the kind of team that has been with us over the last ten years, helped us to be resilient in this challenging period. And, as for the sales, these have been good for sure.”

The menace of counterfeit products in the economy

An experienced supplier of various smart label solutions, Jain shared his thoughts on counterfeiting, which has become common in several segments of consumer industries. Today, leading brands are affected by this counterfeiting practice and don’t know how to protect their brand identity, and some don’t even want to talk about it for fear of encouraging the counterfeiters publicly. To protect their brands and emerge from this adverse dilution of their market, they prefer anti-counterfeiting labels.

However, Jain pointed out that anti-counterfeiting labels and measures are not only about having expensive materials, printing inks, and digital technologies – it is about combining all these into the right solution and giving the customers the right product at the right price.

“Nowadays, very few people have the right knowledge of the domain and rarely know how to go about launching an anti-counterfeiting solution. It can’t simply be a label, and they also need to examine their marketing strategies. We supply the right kind of products where customers won’t feel overcharged, and our focus is on sustainable, scalable, transparent solutions where the customers understand the ROI.”

A challenging time for the label industry

Jain was forthcoming with views on the Indian label industry’s future, “The label industry is right now in the midst of a very challenging time as multiple players have entered into this industry accompanied by the unforeseen inflation in raw material prices. And, several mid-level players will mainly have to face these hyper-competitive challenges because they have to maintain their exceptional quality.”

“Simultaneously they need to look into the investments in the latest technologies. Experienced label printers like ourselves would need to find a niche where we identify and solve our customers’ problems so that they appreciate our solutions and not look at our product only from the price point of view. Ideally, the organization should be well-prepared to grow, sustain, and survive against multiple challenges.”


The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here