Sabic collaborates with UPM Raflatac

Launches label material made from certified circular ocean-bound plastic

101
Sabic
SABIC collaborates with UPM Raflatac to launch the world’s first label material made from certified circular ocean bound plastic. Photo Sabic

Sabic has joined an innovative project with value chain partners to help UPM Raflatac launch the packaging label materials made from Sabic-certified circular polypropylene (PP) based on advanced recycled ocean-bound plastic (OBP). The label materials are marketed under the UPM Raflatac Ocean Action trademark.

“We are proud to offer our customers another more sustainable choice through the advanced recycling of used plastic that could otherwise end up in our rivers and oceans,” adds Lada Kurelec, general manager PP, PET, PS, PVC, PU and Elastomers Businesses for Petrochemicals at Sabic. “These labels containing ocean-bound plastic connect with our Trucircle program of circular solutions designed to help reduce plastic waste, mitigate fossil depletion and protect our planet.”

Ocean-bound plastic is abandoned plastic waste found in areas up to 50 km inland from waterways that may eventually be washed into the ocean by rainfall, rivers or tides. Zero Plastic Oceans, a non-governmental organization dedicated to addressing plastic pollution issues, has estimated that OBP from uncontrolled waste disposal accounts for 80% of marine plastic litter.

”The new innovative Ocean Action label material is the latest step in our beyond fossils journey. It does not only help prevent plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels,” says Eliisa Laurikainen, Business Development manager from UPM Raflatac.

The OBP used in the project is recovered by local partners of HHI, a Malaysia-based recycling company. The sustainable sourcing, proper collection and management of the OBP are certified by Zero Plastic Oceans and Control Union. HHI converts OBP into a pyrolysis oil by using advanced recycling, and Sabic uses this oil as an alternative feedstock to produce certified circular Sabic PP polymer for further processing to film by Taghleef. Then, UPM Raflatac produces the label material.

The plastic waste used in the process value chain of making Ocean Action label material is certified under the Zero Plastics Oceans program, and the final label material is under ISCC Plus. This means that the material flow is controlled and tracked from the ocean-bound plastic to the final packaging following a set of predefined and transparent rules.

The Ocean Action label material is available as white and clear top coated PP films with RP37, RF37, and RP74 adhesives and PET 23 PCR and glassine liners. These label materials are a perfect fit for fast-moving consumer goods (FMCG), such as household goods, personal care, packaged foods, and beverages. Since the certified circular PP from Sabic performs the same way as comparable fossil-based virgin PP, the switch to the OBP material solution required no changes to the film and label material manufacturing processes.

SABIC’s certified circular polymers form part of the company’s Trucircle portfolio and services for circular solutions. The offering also includes design for recyclability, mechanically recycled products, certified renewable polymers from bio-based feedstock and closed-loop initiatives to recycle plastic back into high-quality applications and help prevent valuable used plastics from becoming waste.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here