Durst agrees distribution partnership with Masaka

Distribution partnership for label and flexible packaging business unit in North Africa and West Africa

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Durst and Masaka
Durst agrees distribution partnership with Masaka in North Africa and West Africa for the label and flexible packaging business unit. Photo Durst

Durst, the manufacturer of advanced digital printing and production technologies, agrees with Masaka Business Solutions, based in Casablanca-Morocco, on a distribution partnership for the successful Tau RSC label printing systems in the North and West Africa region. The partnership is intended to continuously develop the potential of the African market and expand the sales and service structure. Masaka is headed by Houssine Chekkar, who has more than 20 years of expertize in the printing industry and has held senior positions at Xerox and HP Indigo in the region.

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“We are very pleased to have found an excellent representative for the North and West Africa region in Houssein Chekkar and his team at Masaka,” says Thomas Macina, Global Sales manager Label and Flexible Packaging, Durst. “The company’s vast know-how in the digital graphics industry and its experience to implement and support digital printing solutions and the necessary language diversity for the region are key to successfully executing our growth strategy in the label segment.” 

“The Tau RSC printer portfolio provides us with the best platform to accompany the digital transformation of local label converters,” emphasized Chekkar, owner and managing director of Masaka. “Tau RSC technology will be invaluable for establishing and developing digital label printing in North and West Africa in 2022 and beyond.”

 

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