Durst agrees distribution partnership with Masaka

Distribution partnership for label and flexible packaging business unit in North Africa and West Africa

78
Durst and Masaka
Durst agrees distribution partnership with Masaka in North Africa and West Africa for the label and flexible packaging business unit. Photo Durst

Durst, the manufacturer of advanced digital printing and production technologies, agrees with Masaka Business Solutions, based in Casablanca-Morocco, on a distribution partnership for the successful Tau RSC label printing systems in the North and West Africa region. The partnership is intended to continuously develop the potential of the African market and expand the sales and service structure. Masaka is headed by Houssine Chekkar, who has more than 20 years of expertize in the printing industry and has held senior positions at Xerox and HP Indigo in the region.

Printpack Showdaily

“We are very pleased to have found an excellent representative for the North and West Africa region in Houssein Chekkar and his team at Masaka,” says Thomas Macina, Global Sales manager Label and Flexible Packaging, Durst. “The company’s vast know-how in the digital graphics industry and its experience to implement and support digital printing solutions and the necessary language diversity for the region are key to successfully executing our growth strategy in the label segment.” 

“The Tau RSC printer portfolio provides us with the best platform to accompany the digital transformation of local label converters,” emphasized Chekkar, owner and managing director of Masaka. “Tau RSC technology will be invaluable for establishing and developing digital label printing in North and West Africa in 2022 and beyond.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here