Penn Color explores expansion opportunities in Asia

Plastics color, masterbatches & coatings for the region

Pigments from Penn Color Image Penn Color
Pigments from Penn Color Image Penn Color

In June 2021, Penn Color announced plans to increase its presence in Asia. The decision by the Doylestown, Pennsylvania, USA, company is based on its strategy to support global customers around the world and bring the ‘Penn Color experience’ and Penn Color products to the region.

“We are committed to extending our global footprint in Asia,” says Kevin Putman, president. “That means investing in the people, products, and technologies that will support the companies driving growth in the Asia Pacific region.”

The Asia plan follows Penn Color’s 2019 expansion in Venray, The Netherlands, which added capabilities with engineering plastics color and additive masterbatches and high-end specialty coatings. “Our responsiveness is what sets us apart,” says Putman. “In Europe, we invested in our customer’s future, ahead of their needs. The situation is similar in Southeast Asia and China, where we see opportunities to use our unique capabilities to help customers get to market faster.”

Several locations in Asia planned

The plan includes several locations in Asia, with resources and capabilities in sales, marketing, customer support, manufacturing, R&D, and product design. Penn Color is a privately owned, leading supplier of color concentrates and dispersions, with expertise in material science and world-class manufacturing capabilities. The company has the most diversified portfolio of applications in the industry, along with the unique ability to cross-pollinate thermoplastics and inks and coatings technologies and manufacturing processes.

According to the company, the ‘Penn Color experience’ brings together designers, product managers, scientists, products, and technologies to help customers get to market faster with products that stand out in performances and aesthetics. In addition, the Penn Color experience is backed by a global organization that is easy to do business with an agile, fueling the highest product vitality index in the industry.

Custom solutions – dairy market example

The liquid dairy market is an illustration of how Penn Color develops technology to solve specific challenges. Pennaholt provides high opacity, high whiteness masterbatch solutions for maximum shelf life and shelf appeal, with low/no TiO2 content. Pennaholt allows brands to tune in the exact whiteness, oxygen scavenging properties, barrier to light, TiO2 content, and cost-to-produce so that dairy products can be successful in a highly competitive marketplace.

Another example is Penn Color’s penneffex line of color and special effects. Formulated for mono- and multi-layer PET packaging, penneffex delivers high-end, eye-catching finishes for consumer goods. The line uses unique effect pigments to inspire creative and imaginative brand design in products for home care, personal care, food and beverage, and more. Variations including matte, brushed metal, frosted, metallic, luster, and bubbled.

Penn Color provides custom color masterbatch products for thousands of applications, including packaging, building, construction, automotive and architectural coatings, communication, plastic sheets, fibers.

The company also supplies functional additives that add UV light protection to building and construction materials, light-blocking abilities to packaging, light and oxygen barriers to dairy bottles, scratch resistance to surfaces, and many other applications for customers worldwide.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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